Asics Store Tokyo reopened on January 27 following renovation. It first opened in February 2007 as Asics’ first direct retail outlet offering the company’s running goods.asics running shoes The store has been renovated in line with Asics’ globally-integrated retail concept.The new retail concept will roll-out in Asics stores and across point of sale areas globally.
The new concept is centered on the Asics ‘Sound Mind, Sound Body’ philosophy and offers consumers a fully integrated sports experience – bringing the brand’s consumer-centric approach to life in an innovative and elevated shopping experience.Asics is the acronym for ‘Anima Sana In Corpore Sano’asics gel and the store’s consumer journey reflects the harmony of this philosophy. The space balances the highly technical aspects of the brand’s products – a sound body – with natural, warm finishes, features and materials – a sound mind – resulting in an environment that immerses customers in a world where both the mind and body are stimulated.
Asics Store Tokyo still features the Asics Running Lab, where users can measure their overall running efficiency with sophisticated, specialized machinery; Asics Foot ID to measure foot form with greater precision;asics tiger gel-lyte v and membership services like changing rooms, lockers, and shower spaces. Asics Store Tokyo offers a wide range of merchandise for both running and overall training, as well as customer services to help beginner through competition-level runners and fitness enthusiasts improve their form.
Downtown Los Angeles served as the backdrop for an ASICS global launch event to celebrate urban running culture. Over the weekend, ASICS unveiled two new models of footwear designed for urban running.asics gel-nimbus 19 The brand unveiled ASICS' first-ever global social running initiative, the SMSB Crew. The SMSB Crew, which stands for ASICS' founding principle 'Sound Mind, Sound Body,' will launch in major cities globally over the course of 2017 and create cultural communities of people with a shared passion for fitness and sport.
The Big Chase' was one of the highlights of the weekend as attendees – media and influencers from around the world – were led on an interactive urban adventure by members of the London-based SMSB Crew. Testing out the new footwear and bringing together physical fitness nd street smarts,asics gel-kayano 23 The Big Chase' put participants in the role of old-school L.A. detectives. The story took attendees through the streets overcoming obstacles and unraveling clues on a chase through downtown L.A. Runners tracked down leads at an eclectic collection of locations including the Roxie Theatre, Dutch Chocolate Shop and Bank Reserve Building.
Further, to leave a lasting legacy in downtown L.A. that celebrates the urban running culture, ASICS commissioned local street artist Christopher Konecki to create an original mural.asics gt 2000 located at 247 South Main Street, will remain in the neighborhood for the remainder of the year. As ASICS looks to expand beyond performance running, the brand is introducing SMSB Crews that will bring together a community that shares a passion and holistic approach to a life well-lived through sport.
Launching in six major cities globally in 2017, each SMSB chapter aims to bring together fitness enthusiasts and influencers, representing a wide range of backgrounds, including photographers, yoga instructors, designers and runners.The acronym SMSB stands for 'Sound Mind, asics fuzex Sound Body' and represents a philosophy I am very passionate about and defines the mentality of these running crews,said Charlie Dark, SMSB Global Ambassador. "I am excited to have the opportunity to support ASICS in this endeavor as the brand looks to connect with consumers on a new level.
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