Google AdWords Google AdWords management enables you to showcase your ads in YouTube search results and Google display networks. This is different to a traditional Google AdWords campaign setting, where the video ads can be targeted using a demographic to reach a particular audience. The targeting options are still the same; however, the biggest advantage over Google video ads is you can control who sees it and who doesn’t.
Advertisers are charged only when a viewer clicks on the ad. The biggest strength is advertisers are provided feedback on who the viewers are, where they are from and what they like watching. This data can be interpreted to make informed decisions about keywords and whom to target. Ads can play on YouTube at the beginning, middle or end. Viewers are given the option to skip the ad if they wish. If the ad is shorter, marketers are charged only if the whole ad runs. In the case of a longer video, you are charged once it hits the 30 second mark.