Before the opening of the Asian Games, the Chinese Olympic Committee (COC) of the sponsors was to use the "2010 Asian Games in Guangzhou Chinese sports delegation partners (Sponsors suppliers)," the title, but the Guangzhou Asian Games Organizing Committee on This air max 90 raised an objection. The two sides to negotiate and Asian Games Organizing Committee's insistence, "the 2010" message was eventually removed, COC's sponsors can only use "to participate in the 16th Asian Games the Chinese sports delegation partners (Sponsors suppliers), "the statements.Asian Games Organizing Committee, Minister of marketing, said Fonda children is a result of COC and Guangzhou Asian Games Organizing Committee in the category sponsors, especially the clothing appeared on the coincidence of sponsors, both sponsors are using the "Asian Games" in term campaign, "so we hope to find a combination of points, not to conflict with each other."Partner as COC, Anta won the Asian Games, the company's award equipment interests of the Chinese delegation, while the same for the sports clothing business is 361 degrees Asian Games Organizing Committee partners. Although interest in the trade division of the two sides is clear: The Chinese athletes, "service award" by the ANTA tailored, and Asian Games Organizing Committee's "uniform" is vested in 361, but unknown to the public is often confused.Beijing Olympics, similar to the overlap and conflict of interest does not appear, because before the Beijing Olympics, International Olympic Committee and host cities to Beijing and signed a tripartite COC joint marketing agreement. Under this provision, COC will market development rights transfer to the Beijing Olympic Organizing Committee, also received considerable compensation, according to COC Market Development Commission Maji Long said, "good compensation of up to several hundred million, air max 2009 is the biggest market in history development of income. " Because of this, the Beijing Olympic Games partners are strictly exclusive.The Guangzhou Asian Games, COC and the Asian Games for the market in their respective development. Maji Long said, COC's own market development before the Asian Games bid. "And, Olympic Council of Asia between the side and we have not signed the tripartite agreement similar to the Olympic Games, being the case, we conducted a self-development."Sports industry experts, the State Sports General Administration of Sports Social Science Research Center Bao Mingxiao that The key is phong thuy that both sides are in development, both sides should safeguard the interests of their partners. The interests of the Beijing Olympics approach is packaging, joint development, to avoid conflict, protect the interests of all parties. "Asian market development should follow the example of the Olympic Games. Because the International Olympic Committee to be very mature, but also learn from the lessons learned many years before the formation of a set of stringent norms." He also believes that the OCA lack of experience, lead Asian Games, there are many non-standard market development factors, "such as the Asian market was originally developed by the Japanese company the right agent, Guangzhou, but also spend money to buy back."Maji Long also echoed this view, "in the bid to host the Asian Games, also signed a joint marketing agreement before requiring the parties in the coming years the market development of rights and obligations. Olympic Council of Asia to learn the practice of the International Olympic Committee , but only air max TN in form sets of ideas have not really learned, so some aliasing. "