Since Rolex launched the ceramic red and blue “Pepsi” bezel in 2014, the discussion on when the red and black “Coke” bezel will be made of ceramic has not stopped. After all, even the red and blue colors of the GMT-Master’s first generation were already made of ceramic, and the charm of the “Pepsi” and “Coke” bezels was once popular. Now, after so many years, we are all waiting to see if there will be a new ceramic Coke bezel.
Anticipation of the Ceramic Coke Bezel
Watch enthusiasts’ expectations for the ceramic “Coke” bezel are particularly high this year. 2024 marks the 70th anniversary of the GMT-Master’s first model, the 6542, so speculation is heating up that Rolex will release an anniversary edition. The press has revealed that Rolex filed a patent application at the end of 2022 for multi-colored ceramic parts, specifically mentioning red and black, which has led to a lot of speculation about the imminent debut of a ceramic “Coke” bezel.
However, the news is still tinged with uncertainty. While many vintage Rolex collectors believe that the original 6542 was first released in 1954, Rolex’s website officially dates the GMT-Master to 1955, when it became the watch of choice for a number of international airlines, including Pan Am. Therefore, even if Rolex launches a commemorative model, it may not publicly declare it as an anniversary edition, and we will have to wait for the official announcement to be made.
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