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The Importance of Lead Management in Sales and Marketing
In the fast-paced world of sales and marketing, successfully generating and converting leads is crucial for business growth. This is where effective lead management comes into play. Lead management encompasses the processes, strategies, and tools used to capture, nurture, and qualify leads, ultimately leading to higher sales and customer acquisition.
In this blog, we will delve into the importance of lead management in sales and marketing, exploring key strategies and highlighting the benefits it brings to businesses.
