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• About Me A great website is polished, visually appealing, and looks professional regardless of its target audience. It is the first port of call and impression for a visitor to your company and should reflect the brand and product instantly. Text should be easily readable; color should be used to maximum effect but not be overbearing Dallas web development companies, and graphics should be meaningful and relevant. Use photographic images of a high quality and keep the appearance of the website as simple as possible.