Denim has a special place in the heart of cheap fifa 15 coins a

Denim has a special place in the heart of cheap fifa 15 coins account American textile, and one company at the center of the affection is Levi Strauss. But while brand affinity and nostalgia counts for something in the age of the millennial, it doesn’t necessarily drive sales, especially when the company has lagged behind in digital innovation.

But Levi’s which doesn’t have a mobile app has stepped it up in the digital space by choosing a smart collaboration. Google announced at the Google I/O 2015 last Friday that it would be partnering with Levi’s for its Project Jacquard, a techie line of products to roll out in 2016 that will turn Levi’s clothing into wearables that sync with your phone and tablet, akin to the Apple Watch.

Paul Dillinger, vp of innovation for Levi’s, told Women’s Wear Daily that Project Jacquard was “the opportunity to get our faces out of our phones, to be engaged in the real world again, to watch a concert instead of recording one.”

The dive into innovation comes at a time when Levi’s sales are slipping. Its first earnings call of 2015 reported a 7 percent drop in net sales year-over-year, despite a push to encourage e-commerce in 2014. And while a spike in the vintage denim market has put Levi’s on the legs of “It” girls like Bella Hadid and Kendall Jenner, Fashionista reported earlier this month that it’s not the company that’s profiting but rather the resellers and collectors that facilitate the classic jeans’ repurposing.

With Project Jacquard, Google will literally weave technology into the very fabric of Levi’s jeans and www.utfifas.co/fifa-15-ps-account-coins other clothing in order to turn it into a responsive wearable. It fits nicely with Levi’s current “Live in Levi’s” campaign, which encourages customers to do more than simply wear the clothes. The tech turns your pants into a mobile platform for Bluetooth and a power source, among other features that have yet to be revealed. It’s Google Glass for your ass.