E-commerce product photography is a specialized branch of commercial photography focused on creating high-quality images of products for online retailers and digital marketplaces. Its primary purpose is to showcase products in a visually appealing and accurate way to entice potential customers and drive sales in the online shopping environment.

E-commerce product photographers use various techniques and equipment to capture product images that highlight key features, textures, colors, and details. These images are crucial for creating trust and helping customers make informed purchasing decisions since they cannot physically touch or examine the products online.

Key elements of e-commerce product photography include proper lighting, background selection, composition, and post-processing to ensure that products look their best. These images are typically used on product listings, websites, and marketing materials, serving as essential marketing assets for businesses in the competitive online retail landscape. High-quality product photos enhance the overall shopping experience, boost conversion rates, and contribute to a brand's credibility and success in e-commerce.