Guerrilla Projections

GUERRILLA PROJECTION MARKETING

Mobile Projection Bombing – Follow Your Audience

Guerrilla marketing campaigns are one of the most effective and unique ways of striking an audience – enticing them to stop in their tracks and consider the projected message. Double Take Projections works with clients to boldly visualise their message and take it from the studio to the streets. With a fleet of mobile projection vehicles, including custom-built vans, projection trailers, and even rigged bicycles – the team can adapt to suit all circumstances. Our experience with large scale experiential marketing is vast, as is our passion. Feel free to check out the case studies from previous clients.

When used successfully, guerrilla marketing is an excellent tool for gaining widespread recognition and national exposure for your brand or campaign. The Double Take Projection team is passionate about creating innovative stunts that bend the rules, create a media storm and grab the headlines by causing controversy through the use of projection mapping. By turning iconic buildings into canvases of light and colour, guerrilla projection generates the kind of buzz around a brand or campaign.

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Calmac timelapse marketing film, Guerrilla Projections on abandoned boats, Mull

What is a Guerrilla Projection?

Guerrilla projection – also known as street projection, or projection bombing – is the act of projecting still or moving images from a mobile unit onto buildings without permission. Guerrilla marketing is an advertising strategy that focuses on unconventional marketing tactics that yield maximum results. It is all about the art of surprise more than anything. It is also important to note that it is not illegal to project onto the façade of any building without permission – apart from a few notable exceptions.

Many of Double Take Projections clients opt for guerrilla projection when traditional advertising strategies are limited, due to a variety of legal restrictions. Double Take Projections maintains awareness of the law regarding public projection. The team understands the constraints and loopholes to navigate and create a legitimate and memorable campaign. Our experiential marketing techniques go above and beyond the norm, creating street projections that will leave a lasting impression.

People's Vote Guerrilla Projections, Westminster London

Why Guerrilla Projection?

Guerrilla projection is the most flexible and mobile style of projection mapping. The team can project content almost anywhere – from the façade of a busy, city centre landmark to the isolated, rugged landscapes of the Scottish Highlands. It’s useful if you are on a budget as well opting for guerrilla marketing. Guerrilla projection mapping happens over a very short period of time but is great for increasing brand awareness because of its extravagance and noticeability. Other advertising methods are often drawn out over a long period as well as being unreliable.

Guerrilla projections will enable clients to illuminate and temporality tag the most unlikely of places. Create immersive, experiential marketing with us and leave your audience with something to ponder. Common short term advertising techniques require things like store promo staff, leaflet distribution staff, exhibition staff etc. You could go through a staffing agency and hire promotion staff, but with guerrilla marketing through projection mapping, you take out the stress involved with trying to be seen, and you can have fun with your campaign as well.

Scottish Governmemt Timelapse Guerrilla Projections film, for st andrews day

Corporate & Charity Projection Stunts

Advertising through guerrilla projection can create a unique buzz around a project; it is a technique suited to a variety of messages, products and campaigns. Double Take Projections has worked with multiple charities around the country including; Children’s Hospices Across Scotland, Poppy Scotland, The Mental Health Foundation, Cancer Research, The Big Lottery Fund and The Children’s Hearing.

The team can capture an impressive series of photographs and videos, with little turn-around time. Clients benefit from rich digital content for their social media channels, documenting progress throughout the week – a unique and impactful way of creating suspense around a project and gaining traction on social media. Double Take Projections has used guerrilla projection to promote a broad range of products and services for corporate clients. Our corporate portfolio includes activations with; Tennents, Hits Radio, Irn-Bru, VPZ, Schuh, Manchester City FC, Ardbeg Distillery, Asahi Beer, Scottish Rugby Union and Whyte & Mackay. Examples of which can also be found in case studies.

Caledonia Beer Bottles Guerrilla Projections Loch Katrine

The Guerrilla Projection Process

Double Take Projections use high powered projection equipment to project bespoke visuals, that we map to the proportions and contours of the chosen canvas. Projectors are set up and powered using a custom-fitted vehicle, allowing the team to attend the site efficiently, and begin projecting within a matter of minutes. Whether the projection surface is up close, a kilometre away, 90 degrees up, or down a valley, the team is prepared to project on anything within a short period of time. One of Double Take Projections dedicated photographers or videographers will document the projections for client use.

Guerrilla projections are ideal for campaigns that benefit from gaining exposure in more than one location or city across the country. We have the capability to project all over the UK on the same evening. Just provide us with the details regarding which building or landscape you wish to project onto and we will sort out the rest, including permits, if necessary. It is that straight forward!

Irn Bru Guerrilla Projections, on Forth Rail Bridge Edinburgh

Political Projection Stunts

Since 2013, Double Take Projections has used street projection techniques to beam key political messages to the electorate – delivering stunts for the Scottish National Party, The Liberal Democrats, The Peoples Vote, Vote Remain, The Yes Campaign and Scotland in Union. You can view similar case studies further down to get an idea of how we operate and how useful video mapping can be. With a single high-powered projector, Double Take Projections has transformed famous landmarks into huge political advertisements.

The team understands that many political partners work within tight budget constraints, and often activations are required within a short time frame. Guerrilla marketing activations can be swift or used over a prolonged period to gain footfall exposure, as well as images for press and promotion. This technique allows the team to tag multiple projection sites in a single night – reaching a variety of audiences that are usually out of reach. Our team is reactive and always prepared to deliver an activation within hours. Double Take Projections remains professionally totally apolitical and acts as a facilitator in publicising a message on behalf of clients.

On The Massacre of Glencoe, Guerrilla Projections timelapse film, mountain

Trade Union Protest Projections

Double Take Projections is always ready and willing to support the underdogs and amplify their voices. Multiple trade unions have approached Double Take Projections to shine light on various vital issues. The team projected a long list of underfunded schools onto the Houses of Parliament for the Teachers Union.

Double Take Projections has worked with Amnesty International on several occasions, for example, to protest against Donald Trump’s visit to Scotland, projecting onto the Trump Turnberry Hotel.

On a more local level, the team worked with Save Leith Walk, to beam their message onto prominent landmarks across Edinburgh, which helped to save many buildings from demolition and retain crucial cultural heritage. Projection mapping has been increasingly embraced by activists in recent years too, such as Greenpeace, as a new medium for delivering messages. If you think guerrilla projections could be a useful tool for your campaign then do not hesitate to contact us, we would be more than happy to assist you in bringing your ideas to life.