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Top Branding Tips for Your Private Label Hair Care Products

Private Label is trending. Here we got the best branding strategies that can help in achieving maximum sales in a limited period.

By James WarnerPublished 4 years ago 3 min read
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Private Label is trending. Presently, store-brand products are the most favorite of consumers and it seems they won’t get over from them soon. Your chance to have a successful private label hair care product branding is high when you certainly follow some rules. Here we got the best branding strategies that can help in achieving maximum sales in a limited period.

  • No Compromise of Quality for Price

Retailers commit this mistake often by offering an inexpensive, low-quality product to the consumer. But, you must ensure that your private label hair care product should be good in quality and beat any national brand. Though it is important to have a budget-friendly product to offer but it is also critical to bring a valuable product for a consumer. So, never put price before quality.

  • Prominent Brand and Product Name

It is necessary to have a prominent logo and brand name, rather than a dominant one. Clarify the actual name of the product, its use or purpose, and benefit in simple words. This will help your consumer in developing a better understanding of your offering. This will also promote brand recognition.

  • Give decent discounts

Select the price wisely. If a national branded product costs INR 100 and yours are INR 50, you are putting doubt in customer’s minds about product quality. And, if the price is nearby the popular brand, a customer might take no interest in your product due to minor differences.

  • Perfect Packaging as a game-changer

Make sure that your private label competes for the national brand in every aspect, including packaging. There are chances that a consumer might buy your product because of its attractive packaging. Take an instance of Aloe Vera Gel that is sold by many brands in aloe-shape packaging. This type of bespoke packaging doesn’t require any introduction to the product. The buyer can look at the bottle and know that the product has Aloe Vera.

  • Spread a word, wherever possible

Take the help of the internal marketing team, use monthly newsletters and emails to promote the new product and offers. Deliver free samples to the customers so that they can experience the product before spending their money on it. Brochures and discount coupons might do wonder for your brand.

  • Prepare Your Staff

It is important to have equally excited staff employees on your side. Providing the products on the cost to the staff will encourage them to do the selling. Well-acknowledged staff employees are the asset for any business. Get your staff on board.

  • Explain why your product or brand is better

It is important to explain to the buyers why your brand is better and why they should purchase your private label product. What makes your product “the best”? Provide training to your staff so that they can answer all the queries of the buyers.

  • Placement of the product

Make sure your product is placed at the best location within the store. The most highlighted place within the store has the top national brands. You should ask the retailer to put your product at the eye-level of the customer. The right placement of the product will encourage better selling.

To make the product stay on the shelf, you need to do certain things:

1) Create great products - The most basic reason that makes brand products stay on the shelf is the product itself. If it delivers a clear understanding of the customer and their needs, it deserves to be on the shelf. So, always be honest to yourself and ask if your product qualifies as great.

2) Create demand for your brand - Retailers do everything to drive demand for their store or site. There is limited space to drive demand for certain products or brands. It is necessary to stay relevant to the retailers so that they can create demand for your brand.

3) Provide more value to retail partners - When your offers are irresistible for the retailers, you win. The competition is already stiffer to gain shelf space in the store. To stay ahead in the competition, you need to give extra value to retail partners with business insights, consumer behavior details, and analytics.

While retailers are deciding the fate of the private label products, it is the consumer that makes the product successful. With better product line and sturdy branding strategies, your private label hair care range will win their vote.

business
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About the Creator

James Warner

James Warner is a Business Analyst / Business Intelligence Analyst as well as experienced programming and Software Developer with Excellent knowledge on Hadoop/Big data analysis, testing and deployment of software systems at NexSoftSys.

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