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Technology 615 views Mar 31, 2018
Common Digital Marketing Mistakes to Avoid

The world of digital marketing is a fast-paced one, which means that as marketers in general or people dealing in 21st-century business, we need to be on our feet and able to keep up. Despite being widespread and heavily used as of late, seeing a show it is still a relatively new introduction, most businesses are still rather unclear about how it is used and the purpose it really plays in the marketing world. Those who have worked with conventional marketing in the past may even scoff at the thought of social media campaigns, even believing they do not serve any purpose. Well, this is not really the case. As it turns out, there is a heavier impact by investing on social media platforms, and by that we mean time and effort since they do not cost anything, which makes things even better.

Not Setting Goals/Plans

Not planning is, as they say, setting yourself up for failure, and that is exactly what will happen if you do not plan in digital marketing. Someone else will do the planning instead and promote their campaign much more successfully, that is for sure. You need to set goals, both long-term and short-term, just like you would with your conventional marketing plan. You should then plan your campaigns accordingly, ensuring all the steps help create a path towards achieving this goal. Better yet, set ‘measurable’ goals, so you can exactly map where you stand.

Ignoring Your Analytics

If you know enough about digital marketing or have bothered to get to know it from the inside out, then you will know that analytics are an integrated part of the process. Just like Google has its analytics, so do platforms likeFacebook. Their purpose is to offer you, the marketer, an extensive look into how your campaign has fared, which posts garnered the most attention, and how you can capitalize on this for revenue and profits. However, this is a commonly ignored part of digital marketing, and a critical one too, so whether you want to know how your recent website design melbourne turned out or how that Instagram campaign turned out, you must look into statistics and reports.

Not Testing

We cannot stress the importance of this enough. On-going testing is vital, and a mandatory part of the whole thing, especially if you have your eye on success. Do not simply post your campaigns then forget all about them, it will not get you anywhere. But if you are on top of things and are able to monitor every little thing, you know exactly what to do and how to reel things back into place if they seem to be veering off course. It will stop you from jumping to conclusions as to why it is not too successful as well.

Trying Every New Thing That Comes By

From hashtags to Snapchat and whatnots, there has been a train of interesting things that have come out of all this, which have no doubt been a lot of fun in their own way. When it comes to a business however, one still needs their business acumen to help them and this means not jumping onboard every little thing that is introduced. Some may work for you, others not so much. The key is to know which fit you.