The way to better visibility of cyclists on the roads is wearing a safety vest. Two thousand cans of fluorescent paint Volvo Life Paint distributed in eight London bike shops. The action was to draw attention to the safety of cyclists, who are the most vulnerable to the consequences of road accidents. On the day of the ink remains visible at night reflects the light headlights of cars. In one of the shops were distributed 500 cans of paint in two days, and interested in the product, customers calling even from distant Australia. The best way to survive the accident is ... to avoid an accident. That was the motto of the Volvo began distributing campaign fluorescent spray paint. It was conducted in eight major bike shops in the British capital. It can be sprayed on any surface: a metal frame bike, helmet, on clothing, spokes, tires ... At night, fluorescent paint reflects light headlights with such power as tape reflective vest. The paint is active for 7 days. At that time, the probability of deductions so visible cyclist falls to almost zero. About how this effect can be achieved by spray best to see on http://www.chinareflective.com A striking fluorescent paint is another solution designed by Volvo in order to protect cyclists. This is part of a broader vision of Volvo, according to which by 2020 the level of safety of these cars has to be so high that the new Volvo stopped people die. This vision is not only passenger cars but also pedestrians and cyclists. Volvo cars are to detect the risk of collision and prevent it. In 2013, Volvo showed the world's first system that undertook self, emergency braking if it detects the risk of offsetting the rider. Currently, Volvo also offers a system to detect pedestrians and cyclists as well after dark. A month ago, Volvo showed the special reflective material helmets for cyclists, which warn against the risk of a cyclist collision with a car. For now, the prototype, but you can buy... Volvo does not preclude the introduction of fluorescent spray paint for sale in their showrooms. The promotional campaign was organized with the participation of the British branch of advertising agency Grey and with the Swedish company Albedo100. Sprays Life Paint were distributed free of charge, but all who would like to purchase the paint, they can do so using the website of its manufacturer. Its cost is about 100 plus shipping costs. You can choose different colors of reflection, as well as variants for different types of surfaces: metal and wood, textiles, and even fur. All we would like to become a fashionable gadget.