If money wasn’t an object…
What would you buy if you had unlimited resources? Would you invest in a huge and rambling property, complete with private pool and your own helipad? Or would you be more likely to spend on cars and gadgets that no one else could buy? We’re all different but, when it comes to luxuries, we tend to have the same desires in common. You might be getting by from each day to the next and relying on guarantor loans or doorstep loans for the big emergencies but we can all dream of a different life.
Private air travel
It’s a wonderful thing to be able to book a ticket to fly to a far-flung destination anywhere in the world. Not so wonderful is the feeling of being herded like cattle into a tiny airline seat, penned in with 200 other people, their stupidly large ‘cabin’ bags and their screaming children. The luxury of a private jet – available whenever you need it, a space that’s all yours, good food, no airport delays or queues – is something most of us would love to afford. Given that it can cost $700,000 to $4 million per year to run your own jet, private ownership is purely limited to the uber rich.
A personal chef
If you have the time and the money then cooking for yourself can be pleasurable. However, most of us can count on one hand the number of times in a month we actually get the opportunity to enjoy preparing food. Life is busy but we still want to stay healthy and enjoy delicious meals. Which is why the dream of a personal chef is real for many. Imagine the food you want, whenever you want it, without having to lift a finger. No more last minute TV dinners, no more feeling guilty for not giving the kids a healthy lunch – all the effort, planning and delivery would fall to someone highly trained to create something amazing on a daily basis.
The home(s) of your dreams
Property prices have soared over the past couple of decades. Even buying a modest home now takes a pretty substantial financial commitment that is totally out of line with average salaries. Being able to snap up the home of your dreams, without mortgages or saving involved, would be a true luxury. A townhouse in London, a sprawling farmhouse in Tuscany, an island in the Maldives, a villa in Ibiza, a lodge in Whistler, a mansion in Rio or a loft in New York. The luxury of being able to own whatever homes you want, in multiple exotic locations, is one that many of us would love to have.
The fun stuff
Yachts and helicopters, pedigree dogs and your own horses to ride, the latest Lamborghini, Rolexes and shopping trips to Paris, luxuries come in all shapes and sizes. A home pool and spa top the list for many people while for others it’s investing in the latest tech, from owning one of the first ever self drive cars, to a solid gold smart phone or being able to book yourself onto the first commercial flights to the moon. Of course, there are some things that no amount of cash can buy and even the rich love them too – alongside the expensive watches, gadgets and VIP service, family, friends and doing what you love can be some of the most luxurious things of all.