One of the fundamental steps to improve the rank of your website is keyword research. It is the most important thing because of the fact that the search engines as well as the users depend on them in order to find your site. Selecting the right keyword in the content is essential because it leads the traffic towards your website.
Nowadays, the internet has become a popular way to find any information. Keywords are what people generally put in the search box in order to find information.
If you want to promote your website, finding out the right keyword or key phrase should be the primary aim for you. It is advised even by popular digital marketing companies to begin keyword analysis before your web pages are created. However, it is commonly seen that after creating web pages and contents, one usually searches for digital marketing services to make one’s website SEO friendly.
Things to remember during keyword research-
How to start keyword research:
Here are some steps to analyse keywords that you should follow:
1st Step-
The very first step is to get clear concept about the particular business. In order to do so, you have to go through the web pages like- Home page, About Us page, Service page or Products page, History page etc. If the site is under construction, then you should have a complete concept about your business, or the business of your client. It will be better, if you make a brochure and note down all important things about the business or service.
2nd Step-
As per the analysis, and the information that is in the brochure, you can make a list of keywords. These keywords are known as seed keywords.
3rd Step-
Once you have made the list of seed keywords, make small number of unique groups according to the relevancy of the seed keywords. For instance, if you have made a list of some keywords for a particular service or product, then you should diverse them from other keywords. Thus, you can make unique groups for every page or product.
4th Step-
You can get a number of free or paid keyword analysis tools available in the internet. You can use one of them in order to research the search volume of the keywords. Google AdWords keyword planner tool is the most popular and widely used tool for this purpose.
Importance of Keyword Research:
Keyword analysis for your website enables you to have Engaged audience
In order to create contents that are relevant to your audience, you must know what the keywords are that are gathering traffic to your website. Once you have figured out about target audience interest, you can write articles or contents.
The fundamental way to reach your target audience is keyword research
Whatever is done online (from finding any information on Google to SEO, online marketing or paid advertising), the search engine depends on keywords in order to locate your site.
Right keyword strategy ranks your website on top of the Google search
Choosing a wrong keyword for your business will attract the wrong visitors. Always remember, gathering wrong traffic does not work at all, as they will not be interested in your products or services. Hence, always make a right keyword strategy in order to gather right visitors to your website.
Finding right keywords help you to save your time
Once you have done keyword research for your website, you can identify which keywords are the most important keywords for your business. Hence, you can now spend time on creating contents based on the most important keywords. This will save your time from being wasted on unimportant keywords.