Sagar Mandan 's Entries

1 blog
  • 14 Sep 2018
    When it comes to the Internet, one thing's for sure: SEO is one of the major aspects on what can make or break the traffic of a website. It's the reason why we there are many companies and businesses starting to hire a good SEO expert to gain the many benefits it has to offer. Because of this, there are also just as many people who now found companies that focus on digital marketing strategies and SEO for websites. However, because of the never-ending advancement of technology and SEO, it can lead to a lot of frustrations and misunderstandings for CEOs, particularly those who founded the SEO companies! That's why it's crucial to understand the many aspects that lead to SEO success if you want to bring in the good reviews and more customers. So what do CEOs need to know about SEO? Here are the ten things to learn about. So, what exactly should an SEO founder learn when it comes to SEO? Here are the important aspects to look into: SERP Layout For starters, you must familiarize yourself with the standard layout. The SERP layout can change throughout the years, which are used to provide the best experience on both mobile devices and desktops. You now don't only see the ten organic results, but also some that are mixed with other paid content. That's why you need to understand which are paid, what's organic, and the sources it comes from. When to Expect Results and Commitment Remember that SEO won't build your website up in an instant. It will take time and effort in order to be on top of a search engine page, or at least on the first page. This is because you're competing with a lot of websites of the same niche! That's why you have to commit to your time and resources, as well as to set your expectations and know our limits. How Search Engines Are Influenced Remember that your search ranking isn't just measured by the search engine themselves, but by who influences it: organic searches. You have to know what the people are looking for and know what they need in order to be on top of the organic search rankings. You gain a lot of information and knowledge of this through your experiences. But you have to accept that we cannot control what the people and search engine wants, so again, it takes time. Meta Tags There is no one crucial factor that determines your ranking. And while meta tags have been known to be important, they don't hold the most impact and SEO isn't just about the tags. It's still nice to optimize your meta tags and title though, so it looks enticing and people would visit it if they come across the page from searches or social media. Submitting Pages This is a classic move that is now not being used. Google removed the form where you submit your URLs to it, as there are now XML site maps that do that job. However, just because this is now an obsolete move doesn't mean you shouldn't also submit to what Google expects to see on a page. Get your website indexed after you create equality content! Brand and Generic Terms You need to learn about the brand and generic terms of your niche, particularly unique brand names that would rank well naturally on searches that contain it. You also have to learn the difference between brand and generic performance, so you are able to get the clear picture on how SEO impacts it. Don't combine it, as it gets confusing! The Algorithm and Machine Learning With SEO, there is an algorithm that would determine the ranking of a website and in what order the pages would be. But looking for the strategy is difficult and not recommended because of machine learning now doing the job in measuring the ranks. So you have to learn about building content and context than looking into "hacking" the system. Content Quality This is the main tactic that will not only get more audience but can also contribute in a higher search ranking. Quality content means that it has the media and interactive aspects that would increase user engagement, driving social media share and clicks. It also provides the valued information to users, which gives your website the edge. On and Off Page Technicalities Learn about the three categories of SEO:   The technical side where you have your content indexed and cleaned from any redirects or XML site maps On-page optimization such as the URL, meta and heading tags, image alt attributes, and the URL Off-page optimization such as the high0quality backlinks, unlinked mentions of brands, local citations, and social media engagement   Indexing Last but not the least, you have to focus on indexing as well, which can make or break your SEO efforts. Pages that haven't been indexed yet will not be ranked on search engines, as bots won't be able to crawl it. So make sure that you prioritize indexing and opening access to all of the content. Wrapping It Up And there you have it! It's extremely important to learn the crucial things about SEO if you want to expect the success and top results. It isn't only for the employees to learn and utilize, but for the CEOs as well to understand and know what to pitch during meetings. While there are a ton of jargons, it will be worth learning all these things to know what to expect in the future for your website. I hope that this article on the ten things every SEO founder must know gave you an idea on what to start prioritizing. So don't wait any longer and look into Brisbane best SEO Company for these points today! If you have any questions or want to share your tips and experiences on what to know about SEO Expert, then comment below. I would love to hear what you have to think.
    1693 Posted by Sagar Mandan
  • When it comes to the Internet, one thing's for sure: SEO is one of the major aspects on what can make or break the traffic of a website. It's the reason why we there are many companies and businesses starting to hire a good SEO expert to gain the many benefits it has to offer. Because of this, there are also just as many people who now found companies that focus on digital marketing strategies and SEO for websites. However, because of the never-ending advancement of technology and SEO, it can lead to a lot of frustrations and misunderstandings for CEOs, particularly those who founded the SEO companies! That's why it's crucial to understand the many aspects that lead to SEO success if you want to bring in the good reviews and more customers. So what do CEOs need to know about SEO? Here are the ten things to learn about. So, what exactly should an SEO founder learn when it comes to SEO? Here are the important aspects to look into: SERP Layout For starters, you must familiarize yourself with the standard layout. The SERP layout can change throughout the years, which are used to provide the best experience on both mobile devices and desktops. You now don't only see the ten organic results, but also some that are mixed with other paid content. That's why you need to understand which are paid, what's organic, and the sources it comes from. When to Expect Results and Commitment Remember that SEO won't build your website up in an instant. It will take time and effort in order to be on top of a search engine page, or at least on the first page. This is because you're competing with a lot of websites of the same niche! That's why you have to commit to your time and resources, as well as to set your expectations and know our limits. How Search Engines Are Influenced Remember that your search ranking isn't just measured by the search engine themselves, but by who influences it: organic searches. You have to know what the people are looking for and know what they need in order to be on top of the organic search rankings. You gain a lot of information and knowledge of this through your experiences. But you have to accept that we cannot control what the people and search engine wants, so again, it takes time. Meta Tags There is no one crucial factor that determines your ranking. And while meta tags have been known to be important, they don't hold the most impact and SEO isn't just about the tags. It's still nice to optimize your meta tags and title though, so it looks enticing and people would visit it if they come across the page from searches or social media. Submitting Pages This is a classic move that is now not being used. Google removed the form where you submit your URLs to it, as there are now XML site maps that do that job. However, just because this is now an obsolete move doesn't mean you shouldn't also submit to what Google expects to see on a page. Get your website indexed after you create equality content! Brand and Generic Terms You need to learn about the brand and generic terms of your niche, particularly unique brand names that would rank well naturally on searches that contain it. You also have to learn the difference between brand and generic performance, so you are able to get the clear picture on how SEO impacts it. Don't combine it, as it gets confusing! The Algorithm and Machine Learning With SEO, there is an algorithm that would determine the ranking of a website and in what order the pages would be. But looking for the strategy is difficult and not recommended because of machine learning now doing the job in measuring the ranks. So you have to learn about building content and context than looking into "hacking" the system. Content Quality This is the main tactic that will not only get more audience but can also contribute in a higher search ranking. Quality content means that it has the media and interactive aspects that would increase user engagement, driving social media share and clicks. It also provides the valued information to users, which gives your website the edge. On and Off Page Technicalities Learn about the three categories of SEO:   The technical side where you have your content indexed and cleaned from any redirects or XML site maps On-page optimization such as the URL, meta and heading tags, image alt attributes, and the URL Off-page optimization such as the high0quality backlinks, unlinked mentions of brands, local citations, and social media engagement   Indexing Last but not the least, you have to focus on indexing as well, which can make or break your SEO efforts. Pages that haven't been indexed yet will not be ranked on search engines, as bots won't be able to crawl it. So make sure that you prioritize indexing and opening access to all of the content. Wrapping It Up And there you have it! It's extremely important to learn the crucial things about SEO if you want to expect the success and top results. It isn't only for the employees to learn and utilize, but for the CEOs as well to understand and know what to pitch during meetings. While there are a ton of jargons, it will be worth learning all these things to know what to expect in the future for your website. I hope that this article on the ten things every SEO founder must know gave you an idea on what to start prioritizing. So don't wait any longer and look into Brisbane best SEO Company for these points today! If you have any questions or want to share your tips and experiences on what to know about SEO Expert, then comment below. I would love to hear what you have to think.
    Sep 14, 2018 1693