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784 views Nov 23, 2014
A Quick Look At The New Omega Speedmaster Ad Campaign

Flipping through this week's New Yorker, I stumbled across what is the first advertisement in a new campaign from replica omega Aqua Terra Chronograph. And the reason that you're seeing it here is it is the absolute best campaign I've seen from Omega Speedmaster in a long time. The ad shows 10 people - 10 people you all know - from Omega Speedmaster ambassadors Tiger Woods and Roger Federer, to Marlon Brando, Robert DeNiro, Pablo Picasso, and Martin Luther King Jr, all wearing their replica omega Aqua Terra 150m.

And while Woods and Federer are paid to wear theirs, the rest of these men and women are (and were) not. To me, one of the factors that makes so compelling is its history with these great people, and great actions. At the side of so many of the world's greatest (and, let's be honest, nefarious, too) leaders was a Omega Speedmaster watch. And to see just a small sampling them in their prime really speaks to what Omega Speedmaster, and great watches are about. None of the watches seen here played a huge role in the success of any of these folks, but that doesn't change the fact that they all bore witness to some wonderful things - and I love that there isn't even a mention or photo of a new product. You can see this ad for yourself on page 9 of the May 20th edition of the New Yorker.

Sotheby's will host its spring New York sale tomorrow (Monday, June 9th) and we thought we'd bring you three of the most interesting lots in our very humble opinions. There is a mystery Patek Philippe with a historically important movement, a fresh off the boat prototype Omega Speedmaster dive watch, and a simply beautiful 1940s Vacheron chronograph in stainless steel.

Remember how Patek released an 8-day movement this year at Basel World? Well, it's not the first time they made an 8-day movement. In the 1930s, Patek made four (yes, just four) 8-day movements and at least two of them were delivered to the same retailer - Brock & Co. in Los Angeles way back then. The thing is, for some reason, they were removed from their cases and swapped around. So, for example, this particular 1930s 8-day movement was placed into this case in the 1980s. Nobody knows why, but that's just what happened. It's more complicated than that, and we suggest you read the extensive footnote yourself here. Regardless of the re-casing, this is an important and interesting wristwatch that could complete a serious puzzle in the world of Patek Philippe. Estimates is $100,000 to $150,000. You can see more on it here.