Cynthia Madison 's Entries

1 blog
  • 14 Jan 2022
    Far from being dead, email marketing is alive and kicking. If you play your cards right and meticulously craft every campaign, it will deliver incredible ROI. A business can stand out more by using email marketing. It makes customers aware of the latest items and offers. Except for the never-ending messages between Halloween and Christmas, people don’t get too many emails. Email as a marketing tool isn’t dead, but some practices are outdated and don’t provide value, as they once did. As you’re getting ready for 2022, start the new year strong with a robust strategy designed to help you secure more leads, sales, and engagement.   Use Emojis and Symbols in Your Subject Lines  An impersonal subject line can feel spammy, irrelevant, or downright annoying. Given that subject lines can make or break open rate metrics, it’s necessary to implement change. The solution is to provide room for emojis and symbols. Not only do they grab attention, but also improve the chances of your emails being open. It’s worth taking the extra time to personalize the message. It’s easy to dismiss emojis and symbols thinking they’re unprofessional. Well, you won’t ruin your reputation as a qualified expert. Regardless of your take on using emojis or symbols in the professional setting, you can’t deny their usefulness.  You can use emojis and symbols in the email text as well. This way, it won’t look like a marketing message but a personal story. Using emojis and symbols is as simple as copying them from a website or document. You should carry out a test and see how it looks in over 30 client emails. Send one set of emails to some of the subscribers and another set of emails to other subscribers. See which campaign draws in the best results. People sue different email services, such as Outlook, Gmail, and Yahoo. They don’t all render messages the same way.  Ensure Your Email Marketing Is GDPR Compliant The general data protection regulation has a direct impact on marketing practices, particularly email marketing. The marketing team at Honda experienced hefty fines from the UK’s Information Commissioner’s Office regarding their use of email data. To be in conformity with the law, make sure that your email marketing is GDPR compliant. Personal data should be processed in a way that guarantees security, including protection against unauthorized/unlawful processing. Needless to say, you should obtain GDPR quality consent from every individual so that your database can move forward. Consent represents a statement or an affirmative action concerning the processing of personal data.  Here are some key points to keep in mind:  Make sure your prospecting is targeted and appropriate Show you have a legitimate interest in your email copy Streamline unsubscribing and opting out Regularly clean up your database Be ready to respond to GDPR complaints Individuals are on the lookout for companies that don’t send marketing emails correctly. What is worse, they’re making claims in court. It’s recommended to hire a specialist if your business needs ongoing help with marketing campaigns. They’ll offer you a fresh perspective on things. Certain scenarios raise additional information management challenges.  Choose The Right Words At the end of the day, it all comes down to the words that you use. If you don’t want to make a bad impression, avoid using words such as free, last chance, or available. The messages you’ve worked so hard on will be ignored, forgotten, or deleted. It’s a mistake to flood people’s emails with repetitive offers. Here are some things to steer away from:  Superlatives Numbers Days of the week Deceptive familiarity Internet slang words It’s important to remind the audience that they’re part of a group. More exactly, you can use a phrase such as “exclusive partner”. You can’t even imagine what effect it can have. If you want to increase engagement, encourage individuals to interact with the material and spread the word around. Just imagine what you can accomplish if people share the message with their friends and family. If you stir up emotional responses, you can create an email campaign that does more than inform.  Use Templates That Are Mobile-Friendly According to the forecasts based on the number of mobile users worldwide, the number is likely to rise to 7.26 billion in 2022. When people check their emails in the morning, they do it from their phones. As a result, you need to use templates that are mobile-friendly. Your messages will be deleted on the spot if they’re not mobile-friendly.  People spend countless hours on their mobile devices, meaning that you have a better chance to reach your audience throughout the day. Using mobile-friendly designs results in higher click-through rates. People will click at least one link in your email.  The subject line shouldn’t display more than 30 characters. When writing email copy for mobile devices, keep things short and to the point. Format your content with headers, bullet points, and small blocks of text. Attention needs to be paid to the fact that not all mobile phones display images by default, so make sure the message makes sense even if there are no pictures. Finally yet importantly, use CTAs. These simple, but very powerful buttons separate good emails from bad ones. Individuals tend to read emails from the top left to the right, so it makes sense to place the CTA there.  Be More Inclusive  At present, great emphasis is placed on diversity, equity, and inclusion. Is diversity reflected in your marketing materials? If not, you’d better take action. Make sure your images represent all people and your language doesn’t promote stereotypes. Rather than using gendered pronouns, use the gender-neutral they. It’s embraced by members of all communities. Don’t give the impression that you’re trying too hard. Some people might feel offended. The more you know about your customers, the more you can relate to them. You can resort to questionnaires, social media polls, and so on, to try to find out more about your target market. If inclusion isn’t a tangible part of your brand, you’ll lose customers.  
    254 Posted by Cynthia Madison
  • Far from being dead, email marketing is alive and kicking. If you play your cards right and meticulously craft every campaign, it will deliver incredible ROI. A business can stand out more by using email marketing. It makes customers aware of the latest items and offers. Except for the never-ending messages between Halloween and Christmas, people don’t get too many emails. Email as a marketing tool isn’t dead, but some practices are outdated and don’t provide value, as they once did. As you’re getting ready for 2022, start the new year strong with a robust strategy designed to help you secure more leads, sales, and engagement.   Use Emojis and Symbols in Your Subject Lines  An impersonal subject line can feel spammy, irrelevant, or downright annoying. Given that subject lines can make or break open rate metrics, it’s necessary to implement change. The solution is to provide room for emojis and symbols. Not only do they grab attention, but also improve the chances of your emails being open. It’s worth taking the extra time to personalize the message. It’s easy to dismiss emojis and symbols thinking they’re unprofessional. Well, you won’t ruin your reputation as a qualified expert. Regardless of your take on using emojis or symbols in the professional setting, you can’t deny their usefulness.  You can use emojis and symbols in the email text as well. This way, it won’t look like a marketing message but a personal story. Using emojis and symbols is as simple as copying them from a website or document. You should carry out a test and see how it looks in over 30 client emails. Send one set of emails to some of the subscribers and another set of emails to other subscribers. See which campaign draws in the best results. People sue different email services, such as Outlook, Gmail, and Yahoo. They don’t all render messages the same way.  Ensure Your Email Marketing Is GDPR Compliant The general data protection regulation has a direct impact on marketing practices, particularly email marketing. The marketing team at Honda experienced hefty fines from the UK’s Information Commissioner’s Office regarding their use of email data. To be in conformity with the law, make sure that your email marketing is GDPR compliant. Personal data should be processed in a way that guarantees security, including protection against unauthorized/unlawful processing. Needless to say, you should obtain GDPR quality consent from every individual so that your database can move forward. Consent represents a statement or an affirmative action concerning the processing of personal data.  Here are some key points to keep in mind:  Make sure your prospecting is targeted and appropriate Show you have a legitimate interest in your email copy Streamline unsubscribing and opting out Regularly clean up your database Be ready to respond to GDPR complaints Individuals are on the lookout for companies that don’t send marketing emails correctly. What is worse, they’re making claims in court. It’s recommended to hire a specialist if your business needs ongoing help with marketing campaigns. They’ll offer you a fresh perspective on things. Certain scenarios raise additional information management challenges.  Choose The Right Words At the end of the day, it all comes down to the words that you use. If you don’t want to make a bad impression, avoid using words such as free, last chance, or available. The messages you’ve worked so hard on will be ignored, forgotten, or deleted. It’s a mistake to flood people’s emails with repetitive offers. Here are some things to steer away from:  Superlatives Numbers Days of the week Deceptive familiarity Internet slang words It’s important to remind the audience that they’re part of a group. More exactly, you can use a phrase such as “exclusive partner”. You can’t even imagine what effect it can have. If you want to increase engagement, encourage individuals to interact with the material and spread the word around. Just imagine what you can accomplish if people share the message with their friends and family. If you stir up emotional responses, you can create an email campaign that does more than inform.  Use Templates That Are Mobile-Friendly According to the forecasts based on the number of mobile users worldwide, the number is likely to rise to 7.26 billion in 2022. When people check their emails in the morning, they do it from their phones. As a result, you need to use templates that are mobile-friendly. Your messages will be deleted on the spot if they’re not mobile-friendly.  People spend countless hours on their mobile devices, meaning that you have a better chance to reach your audience throughout the day. Using mobile-friendly designs results in higher click-through rates. People will click at least one link in your email.  The subject line shouldn’t display more than 30 characters. When writing email copy for mobile devices, keep things short and to the point. Format your content with headers, bullet points, and small blocks of text. Attention needs to be paid to the fact that not all mobile phones display images by default, so make sure the message makes sense even if there are no pictures. Finally yet importantly, use CTAs. These simple, but very powerful buttons separate good emails from bad ones. Individuals tend to read emails from the top left to the right, so it makes sense to place the CTA there.  Be More Inclusive  At present, great emphasis is placed on diversity, equity, and inclusion. Is diversity reflected in your marketing materials? If not, you’d better take action. Make sure your images represent all people and your language doesn’t promote stereotypes. Rather than using gendered pronouns, use the gender-neutral they. It’s embraced by members of all communities. Don’t give the impression that you’re trying too hard. Some people might feel offended. The more you know about your customers, the more you can relate to them. You can resort to questionnaires, social media polls, and so on, to try to find out more about your target market. If inclusion isn’t a tangible part of your brand, you’ll lose customers.  
    Jan 14, 2022 254