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Family & Home 205 views Sep 16, 2020
Overcoming Learned Helplessness

Have you ever gone through periods where you got the sense that nothing you do has much impact on what's going on in your life? Did you feel ready to give up?

When bad things happen to us, we all would like to believe that we'd do anything in our power to change things for the better, but it's not easy to stay strong when you're relentlessly subjected to challenging circumstances. We try to hold on, but at some point, we get tired of struggling.

If all of this sounds familiar, you may have experienced what psychologists call "learned helplessness", a concept that's been observed in both humans as well as other animals and which we will explore in this article. We will discuss what learned helplessness is, its causes and what you can do to overcome it. 

What Is Learned Helplessness?

The concept of "learned helplessness" emerged in 1967 after a series of experiments on animals carried out by psychologists Martin Seligman and Steven F. Maier. They conditioned dogs by administering a mild shock whenever they heard a bell ring. Right now, you're probably thinking of ethical concerns regarding the use of animals in this type of research, but you need to keep in mind that these were different times. 

After the dogs were conditioned, they were put in a large crate divided in two by a low fence. One side of the crate was wired to give mild shocks while the other side wasn't. To escape the shocks, the dogs would only have to hop the low fence and get to the safe side, but they didn't. They stayed put and simply took the chocks. The psychologists attributed this behaviour to the dogs having been conditioned that there was nothing they could do to stop the shocks because when they did the test on dogs that had not been conditioned, they easily jumped over the fence. 

Since then, the concept of learned helplessness has been demonstrated on different animal species, including humans. 

Learned Helplessness in Children and Adults

When it comes to people, learned helplessness often stems from childhood experiences. For example, children raised in institutionalized settings or by unreliable and unresponsive caregivers often exhibit symptoms of this behavioural pattern. 

In this sort of environment, children go through repeated experiences that reinforce feelings of helplessness and hopelessness. They may grow up with the belief that there is nothing they can do to change their problems, and they have to accept them as if these problems were their fate. 

Common signed of learned helplessness in children include:

  • Passivity
  • Low self-esteem
  • Poor motivation
  • Frustration
  • Procrastination
  • Lack of effort
  • Giving up
  • Not asking for help

Learned helplessness in children is also strongly linked to academic struggles. If a child makes efforts to do well in school and get good grades, but despite his or her efforts, they still do poorly, they might reach the conclusion that their performance is out of their control which will affect their self-worth. 

They'll start to believe that they simply don't have what it takes to succeed, lose motivation, stop trying, and their grades will suffer even more. This learned helplessness regarding academic performance can, in turn, negatively impact their career prospects and affect their confidence and sense of self-worth as adults.

In adults, we see signs of learned helplessness when a person doesn't learn or use adaptive responses when faced with difficult situations. They fail to resolve an issue despite there being a potential solution because they believe that bad things will happen no matter what they do, and since they have such little control, they should just accept it. 

To give an example of learned helplessness in adults, victims of domestic abuse often hesitate to leave their abuser even if help and support are available because they develop a belief that they cannot escape this type of situation. 

However, not everyone that goes through this type of experiences develops patterns of learned helplessness, and it appears that an individual's explanatory style plays a key role. The explanatory style, as the name suggests, is the way someone explains events to themselves. Individuals with a pessimistic explanatory style are more likely to experience learned helplessness because it causes them to view negative events as an unavoidable result of their shortcomings. 

Learned Helplessness and Mental Health

Learned helplessness may lead to higher levels of anxiety and can influence the persistence and severity of mental health conditions such as generalized anxiety disorder or depression. Moreover, learned helplessness might cause people experiencing anxiety and depression to see their symptoms as unavoidable and untreatable, so they refuse treatment.

They enter a vicious circle where their feelings of helplessness and hopelessness intensify symptoms of anxiety or depression which in turn intensify their feelings of helplessness and hopelessness, convincing them that there's nothing they can do to improve their quality of life. 

In reality, people can overcome learned helplessness and the most common and effective form of treatment is therapy, in particular, CBT or Cognitive Behavioural Therapy. 

Throughout their therapy sessions, a person with patterns of learned helplessness can:

  • Explore the origins of their learned helplessness
  • Identify the thought patterns that contribute to their learned helplessness
  • Identify behavioural patterns that reinforce learned helplessness
  • Replace these thoughts and behaviours with more beneficial ones
  • Learn techniques that can decrease the distress caused by feelings of helplessness and hopelessness
  • Learn to work through difficult emotions
  • Talk about abuse, neglect or trauma they may have experienced
  • Receive support and encouragement
  • Learn how to set goals for themselves and how to follow through

Ultimately, learned helplessness is a conditioned response – a response learned via associations between past experiences and current ones. If a behaviour is rewarded or reinforced, we are likely to repeat it, and if we are punished for the same behaviour, we will avoid it in the future. This means that the key to breaking out of this pattern of learned helplessness is to unlearn the associations that made us believe that our efforts are futile and we should just accept whatever negative factors are decreasing our quality of life.


Tags: #therapist 

Cynthia Madison 's Entries

64 blogs
  • 09 Aug 2018
    Have you noticed that your employees seem tired, and they do not form the same team they used to do it? Well, this is often the result of the fact that the only time they spend together is the one at the office. They need time to bond and get to know each other at a more personal level, because they need to appreciate and respect one another in order to work successfully together. A successful team is a team that trust each other, and you are the one who has to offer them the opportunity to know each other outside the office. Team buildings are an amazing opportunity to bond with the other employees of the company, and it helps them reduce the stress level. And where you count that they are really fun. It requires some work on your part, but you will notice the results from the moment you get back at the office. But how can you find the perfect team building idea. Organise a scavenger hunt Talk to your team and ask them if they would like to have a scavenger hunt. Instead of coming to work, they would go around the town, organised in multiple groups and search for an item you decide together. You can organise the scavenger hunt, or you can search for guidelines online. If this is your first activity of this type, then it is advisable to ask for a little help. If you have employees who have children, you can ask for their help, because they definitely have experience with this activity. The result of this event is that your team will enjoy facing the challenges and they will have the opportunity to spend some time together out of the office. You can act as the photographer of the groups, because it is not advisable to become a member of one of the groups. You can take silly pictures and place them in the office to let people know how much fun they had at the team building. Take them to a cooking class Nowadays, few people know how to cook, so if you noticed that your employees prefer catering food, it may be a sign that they have no idea what dishes they can prepare. You can take them to a cooking class, but you should be prepared, because it may be a success or it may be a disaster. You should talk to the chef to teach them how to prepare some simple dishes they can cook for taking with them to the office. Also, you can divide the group of employees and challenge them to prepare the same type of food. The chef will decide which one of the groups win the contests. It does not matter if they will prepare pizza, ice cream or a simple salad, it is important they to collaborate to do it. They will use their creativity and they will have great memories for when they will get back to work. Organise a board game night If your employees are geeks then you will find difficult to get them out of the office, but you can organise a team building activity right there. You will have to discover what type of board games they prefer, and to split them into multiple teams. They will not have second thoughts if they should leave their desk or if they should play board games. You can bring them card games or you can bring them more complex games that require strategies and teamwork. You should offer prizes for the winners because in this way you motivate them to work harder to win the games. Sport activity If you want to help your employees spend time in a manner that helps them improve the quality of their lifestyle, then you should consider the option of organising some sports activities. One amazing game is netball, and companies from all around the world organise tournaments of netball. You can take part in this type of tournaments if you train your team, and you are good enough to face the team of your competitors. If you do not know where to play social netball in London you should check online, because there are multiple providers that offer all the conditions you need. Involve yourself in volunteering activities If you will support a good cause, it will help you bond as a team. Volunteering is one of the activities that help people know each other better and get closer to one another. You should choose a cause all of you trust, and organise activities to help that cause. One idea is to organise tournaments of sports matches and to ask your employees to sell tickets to their families and friends. The specialists from Netbusters London Netball state that netball is one of the sports that will offer the spectators a reason to cheer up and will keep the players active.  Organise a karaoke night No one says that your employees are contestants for The Voice, but this does not mean that you cannot have a lot of fun if you organise a karaoke night. You will have to ask every one of your employees put on the list two or three songs they would like to sing, and then book a bar where there are organised karaoke nights. There you will have all the equipment you need, the booze you like and your employees will have the possibility to enjoy each other’s company. If your employees are extrovert this will be a great activity, but if they have different personalities, you should expect the karaoke night to not be a success from the first time. Explore together Pick a destination neither of you went, and plan a short vacation. Few things bring more joy to people that exploring a new place for a new day. You will have to inform yourself, because you will have to be the guide. If you choose a new town, then you should bring them to the historic centre of the town and you should take them to dinner at one of the restaurants.  
    542 Posted by Cynthia Madison
  • Have you noticed that your employees seem tired, and they do not form the same team they used to do it? Well, this is often the result of the fact that the only time they spend together is the one at the office. They need time to bond and get to know each other at a more personal level, because they need to appreciate and respect one another in order to work successfully together. A successful team is a team that trust each other, and you are the one who has to offer them the opportunity to know each other outside the office. Team buildings are an amazing opportunity to bond with the other employees of the company, and it helps them reduce the stress level. And where you count that they are really fun. It requires some work on your part, but you will notice the results from the moment you get back at the office. But how can you find the perfect team building idea. Organise a scavenger hunt Talk to your team and ask them if they would like to have a scavenger hunt. Instead of coming to work, they would go around the town, organised in multiple groups and search for an item you decide together. You can organise the scavenger hunt, or you can search for guidelines online. If this is your first activity of this type, then it is advisable to ask for a little help. If you have employees who have children, you can ask for their help, because they definitely have experience with this activity. The result of this event is that your team will enjoy facing the challenges and they will have the opportunity to spend some time together out of the office. You can act as the photographer of the groups, because it is not advisable to become a member of one of the groups. You can take silly pictures and place them in the office to let people know how much fun they had at the team building. Take them to a cooking class Nowadays, few people know how to cook, so if you noticed that your employees prefer catering food, it may be a sign that they have no idea what dishes they can prepare. You can take them to a cooking class, but you should be prepared, because it may be a success or it may be a disaster. You should talk to the chef to teach them how to prepare some simple dishes they can cook for taking with them to the office. Also, you can divide the group of employees and challenge them to prepare the same type of food. The chef will decide which one of the groups win the contests. It does not matter if they will prepare pizza, ice cream or a simple salad, it is important they to collaborate to do it. They will use their creativity and they will have great memories for when they will get back to work. Organise a board game night If your employees are geeks then you will find difficult to get them out of the office, but you can organise a team building activity right there. You will have to discover what type of board games they prefer, and to split them into multiple teams. They will not have second thoughts if they should leave their desk or if they should play board games. You can bring them card games or you can bring them more complex games that require strategies and teamwork. You should offer prizes for the winners because in this way you motivate them to work harder to win the games. Sport activity If you want to help your employees spend time in a manner that helps them improve the quality of their lifestyle, then you should consider the option of organising some sports activities. One amazing game is netball, and companies from all around the world organise tournaments of netball. You can take part in this type of tournaments if you train your team, and you are good enough to face the team of your competitors. If you do not know where to play social netball in London you should check online, because there are multiple providers that offer all the conditions you need. Involve yourself in volunteering activities If you will support a good cause, it will help you bond as a team. Volunteering is one of the activities that help people know each other better and get closer to one another. You should choose a cause all of you trust, and organise activities to help that cause. One idea is to organise tournaments of sports matches and to ask your employees to sell tickets to their families and friends. The specialists from Netbusters London Netball state that netball is one of the sports that will offer the spectators a reason to cheer up and will keep the players active.  Organise a karaoke night No one says that your employees are contestants for The Voice, but this does not mean that you cannot have a lot of fun if you organise a karaoke night. You will have to ask every one of your employees put on the list two or three songs they would like to sing, and then book a bar where there are organised karaoke nights. There you will have all the equipment you need, the booze you like and your employees will have the possibility to enjoy each other’s company. If your employees are extrovert this will be a great activity, but if they have different personalities, you should expect the karaoke night to not be a success from the first time. Explore together Pick a destination neither of you went, and plan a short vacation. Few things bring more joy to people that exploring a new place for a new day. You will have to inform yourself, because you will have to be the guide. If you choose a new town, then you should bring them to the historic centre of the town and you should take them to dinner at one of the restaurants.  
    Aug 09, 2018 542
  • 09 Aug 2018
    When in need of decorating a house, most people tend to hire an interior designer who will rapidly complete this task in a professional, approved manner. The truth is, interior designers can step aside and you can bring your personality and your preferences into the game. First of all, you will get to save a lot of money that you can later invest in other items that make your house beautiful. Interior designers are expensive and their services are not worth it as long as you can do everything by yourself. Keeping in touch with the latest trends and researching about different house design styles should be the perfect start for becoming capable to handle everything by yourself. After carefully planning your budget, you have to think about how you are going to split the money so that every room will be decorated and furnished as you want. Being informed about sales and offers for buying furniture items and finishing materials is also a must to avoid spending too much money on the project. Remember that your house has to look as luxurious as possible, but you don’t have to spend a tremendous amount of money. In order to do this, you have to assess all the possibilities and plan all the details beforehand. After having all these details prepared, go ahead and put together the image of your future home. Here are some tips that might help you become your own interior designer: Choose a style The first step is represented by choosing a design style. This is absolutely necessary because you want the house to be consistent. If you don’t choose the main style for each room in your house, you risk designing each room differently and the overall design won’t be visually pleasing or the atmosphere created won’t be the one you expected. Consistency is key when putting together a design. There is a multitude of interior design styles you can choose from. Some examples are listed below. Rustic Rustic designs, as well as traditional designs, are focused on natural inspiration. Raw materials and unfinished elements are the major attractions of rustic designs. For choosing this style, the house also has to include architectural details like vault ceilings, wood beams, and floors etc. Modern The modern style is the one adopted by most people these days. The modern style can be combined with other similar styles such as the contemporary one or the mid-century modern one. All of these styles are based on criteria such as simplicity, fine lines, sleek furniture and simple color palettes. Transitional The transitional style is a combination of rustic and modern. Traditional elements combined with modernist, minimalist elements result in a beautiful outcome that encourages flexibility in design and the emphasis of personal preferences. Transitional interior designs are still simple, but they combine elements from both styles. Thus, you can use different sorts of materials, color palettes and types of furniture. It is a style that gives you more freedom when it comes to designing a room. Bohemian In case you prefer warmer ambiances, the bohemian style is perfect for you. If the other styles mentioned here have stricter rules to respect, the bohemian style gives you full freedom. For obtaining a bohemian-looking house, use vintage furniture, DIY furniture, lots of textiles, colorful rugs, play with lighting options and so on. Modernism and minimalism should stay away if you want to pursue this design instead. Industrial The industrial style is now preferred by many people because of how easy it is to compose the design. If you love the urban lofts of New York, you already know what to expect from such designs. Open-space, raw touches, exposed ductwork – these are the main elements of industrial houses. You should use primary materials and neutral color schemes, less furniture than usual and metal light fixtures. Go room by room Think about each room according to the available space you have and the purpose of each. After selecting the style, you can combine multiple elements and the outcome will be a unique one, exactly as expected. Avoid trying to imitate designs that were already done by someone else. Instead, imprint your preferences and personal style on the way you are designing each room. Take it step by step: Bathroom and kitchen Everyone prefers luxury kitchens and bathrooms but these are always limited by space. Make sure you take advantage of all the free space available for these rooms and design them according to the conditions you have. This part is trickier and requires more attention and research, but once you get everything right the outcome will amaze you. Bedroom For the bedroom, keep things simple. You only have to invest in a bed with two nightstands and a small wardrobe. Depending on the style you chose, you can accessorize the room as you want to. Rugs, mirrors, indoor flowers, lighting – all these will complete the look of your bedroom and create the final ambiance. Living room The living room is the space you’ll spend most of your time in, so invest more attention into designing this one. After choosing a style, start looking for furniture that fits the criteria. For the living room, you will also have to invest in appliances that also match the style you selected. Be patient Designing a house takes time. Don’t expect everything to come together after just a few days. You will want to make additional changes too, as nothing goes entirely as planned. Take your time to design the house you live in because this is the place you will spend most of your time and the atmosphere should be one that makes you feel truly at home. There is a kitchen showroom in Sheffield that you can visit in case you run out of inspiration and many other similar events that can help you master interior design in the shortest time possible.
    916 Posted by Cynthia Madison
  • When in need of decorating a house, most people tend to hire an interior designer who will rapidly complete this task in a professional, approved manner. The truth is, interior designers can step aside and you can bring your personality and your preferences into the game. First of all, you will get to save a lot of money that you can later invest in other items that make your house beautiful. Interior designers are expensive and their services are not worth it as long as you can do everything by yourself. Keeping in touch with the latest trends and researching about different house design styles should be the perfect start for becoming capable to handle everything by yourself. After carefully planning your budget, you have to think about how you are going to split the money so that every room will be decorated and furnished as you want. Being informed about sales and offers for buying furniture items and finishing materials is also a must to avoid spending too much money on the project. Remember that your house has to look as luxurious as possible, but you don’t have to spend a tremendous amount of money. In order to do this, you have to assess all the possibilities and plan all the details beforehand. After having all these details prepared, go ahead and put together the image of your future home. Here are some tips that might help you become your own interior designer: Choose a style The first step is represented by choosing a design style. This is absolutely necessary because you want the house to be consistent. If you don’t choose the main style for each room in your house, you risk designing each room differently and the overall design won’t be visually pleasing or the atmosphere created won’t be the one you expected. Consistency is key when putting together a design. There is a multitude of interior design styles you can choose from. Some examples are listed below. Rustic Rustic designs, as well as traditional designs, are focused on natural inspiration. Raw materials and unfinished elements are the major attractions of rustic designs. For choosing this style, the house also has to include architectural details like vault ceilings, wood beams, and floors etc. Modern The modern style is the one adopted by most people these days. The modern style can be combined with other similar styles such as the contemporary one or the mid-century modern one. All of these styles are based on criteria such as simplicity, fine lines, sleek furniture and simple color palettes. Transitional The transitional style is a combination of rustic and modern. Traditional elements combined with modernist, minimalist elements result in a beautiful outcome that encourages flexibility in design and the emphasis of personal preferences. Transitional interior designs are still simple, but they combine elements from both styles. Thus, you can use different sorts of materials, color palettes and types of furniture. It is a style that gives you more freedom when it comes to designing a room. Bohemian In case you prefer warmer ambiances, the bohemian style is perfect for you. If the other styles mentioned here have stricter rules to respect, the bohemian style gives you full freedom. For obtaining a bohemian-looking house, use vintage furniture, DIY furniture, lots of textiles, colorful rugs, play with lighting options and so on. Modernism and minimalism should stay away if you want to pursue this design instead. Industrial The industrial style is now preferred by many people because of how easy it is to compose the design. If you love the urban lofts of New York, you already know what to expect from such designs. Open-space, raw touches, exposed ductwork – these are the main elements of industrial houses. You should use primary materials and neutral color schemes, less furniture than usual and metal light fixtures. Go room by room Think about each room according to the available space you have and the purpose of each. After selecting the style, you can combine multiple elements and the outcome will be a unique one, exactly as expected. Avoid trying to imitate designs that were already done by someone else. Instead, imprint your preferences and personal style on the way you are designing each room. Take it step by step: Bathroom and kitchen Everyone prefers luxury kitchens and bathrooms but these are always limited by space. Make sure you take advantage of all the free space available for these rooms and design them according to the conditions you have. This part is trickier and requires more attention and research, but once you get everything right the outcome will amaze you. Bedroom For the bedroom, keep things simple. You only have to invest in a bed with two nightstands and a small wardrobe. Depending on the style you chose, you can accessorize the room as you want to. Rugs, mirrors, indoor flowers, lighting – all these will complete the look of your bedroom and create the final ambiance. Living room The living room is the space you’ll spend most of your time in, so invest more attention into designing this one. After choosing a style, start looking for furniture that fits the criteria. For the living room, you will also have to invest in appliances that also match the style you selected. Be patient Designing a house takes time. Don’t expect everything to come together after just a few days. You will want to make additional changes too, as nothing goes entirely as planned. Take your time to design the house you live in because this is the place you will spend most of your time and the atmosphere should be one that makes you feel truly at home. There is a kitchen showroom in Sheffield that you can visit in case you run out of inspiration and many other similar events that can help you master interior design in the shortest time possible.
    Aug 09, 2018 916
  • 08 Aug 2018
    Marketing strategies aren’t exclusive to those businesses with a generous revenue, and this can be confirmed by the increasing number of small, family-owned businesses, that pull off incredible approaches on a shoestring budget. In many cases, these enterprises lack the generous finances that many think that are necessary for a multi-faceted advertising campaign. But these businesses somehow manage to pull off a quite effective marketing campaign. If you wonder how do they manage this, keep reading below for some insightful pieces of advice. Email Marketing Sending emails is, fortunately, free. And if you want to start your marketing campaign without any kind of budget for it, you could start by putting together an email list and designing an email marketing campaign. When starting a business, you most certainly have some kind of expertise in the industry. Well, a great approach for your email marketing campaign would be to start sharing some free information for those out there who might be interested in your products or services at a point in time. However, you have to make sure that you choose the recipients of your email carefully. Growing your email list is the first step that you should consider. You could manage the whole email marketing campaign for free from your main account, but there are several services that will make it easier for you in the long run. The service used should make the newsletter sign up process fairly easy. Nobody likes it when they have to spend 10 entire minutes only to sign up for a newsletter. Also, you should make privacy a rule of thumb. With so many data leaks that took place recently, it’s normal for people to become reluctant when offering their email addresses. Point out the incredible data safety strategy that you implemented in your campaign.    Turn customers into your salesforce When dealing with a restricted marketing budget, you have to carefully cultivate a “salesforce” mentality in your customers. And this can be easily accomplished by investing in a referral program. By offering discounts with every recommendation made, this will make your sales go through the roof. Although an old practice, it has an amazing potential in terms of increasing sales. Turn your clients into your partners, on a budget, and they will certainly make your business a profitable one. Banners, banners, banners Another old practice, but an incredibly effective one, popup banner stands have an incredible potential when it comes to making your business more popular on the local market. If you have a physical store, you can also install those in the proximity of your store. Advertise the latest offers and sales campaigns, and you should be just fine. These banners have an incredible potential and offer a generous number of advantages, when properly used. These products are versatile enough to be used by businesses with restricted budgets, depending on the campaign they wish to advertise, they are affordable; they are incredibly efficient, being easy to carry around at exhibitions and various other events, due to their compact dimensions; they have an incredible potential in raising brand awareness locally, and not only. Invest in an upper budget version to create a design that will be difficult to forget by your target audience, and you’ll be all set up for real business. Content Marketing We said it before, and we’ll keep on saying it: content is king in today’s business environment. And if you want an effective online marketing campaign, you should concentrate on a collaboration with a skilful writer. As experts claim, a well-written article has the potential to drive profitable customer action. Which translates into sales. Below are some ways in which this approach to marketing will boost your sales. Boost brand awareness. In this case, the content writer will develop a content that will expose the advantages offered by your business. They will accentuate the fact that your company answers to a series of your public’s needs. Educate your audience. Educational content seems to have an incredible potential in today’s online environment. People love it when they are taught how to use certain products or how they can deal with various matters themselves. Well, a great approach to this matter is creating the educational content your audience loves, and integrating into there, some insightful details on your products. Trust and credibility. Online content contributes to your marketing campaign just like display stands By creating a feeling of trust and security regarding your products. When advertising a product on a budget, it’s important to emphasize the advantages and solutions offered by your products. You can’t simply expose your audience to them, but you have to earn their consideration, earn their trust. Needless to say, people won’t invest their finances in products with a shady character, but in certain things. Products or services that are tested by others. And if you offer enough information on how your products can be used and what solutions they offer, you win their trust. Drives traffic and profitable leads. Content marketing is incredibly resourceful in terms of website traffic and profitable lead generation. The rule of thumb is driving the right traffic to your website, and you can turn it into leads. This is why a collaboration with a skilful and resourceful content expert will benefit your business enormously. Your content has to be engaging enough, it should tell a story and it should do it in quite of a personal fashion if you want to turn traffic into leads. As for financial help Getting the right kind of financial aid will help you to implement a better marketing strategy, especially when juggling with a shoestring budget. Consider the crowdfunding option as a reliable one. Tell a story well enough, and you will raise the necessary money for more complex campaigns. This will help you in the long run and it is a far better alternative than accessing a loan from a bank. These simple strategies don’t require plenty of money to be implemented and can be easily implemented even when the financial resources of your business are quite slim.
    1006 Posted by Cynthia Madison
  • Marketing strategies aren’t exclusive to those businesses with a generous revenue, and this can be confirmed by the increasing number of small, family-owned businesses, that pull off incredible approaches on a shoestring budget. In many cases, these enterprises lack the generous finances that many think that are necessary for a multi-faceted advertising campaign. But these businesses somehow manage to pull off a quite effective marketing campaign. If you wonder how do they manage this, keep reading below for some insightful pieces of advice. Email Marketing Sending emails is, fortunately, free. And if you want to start your marketing campaign without any kind of budget for it, you could start by putting together an email list and designing an email marketing campaign. When starting a business, you most certainly have some kind of expertise in the industry. Well, a great approach for your email marketing campaign would be to start sharing some free information for those out there who might be interested in your products or services at a point in time. However, you have to make sure that you choose the recipients of your email carefully. Growing your email list is the first step that you should consider. You could manage the whole email marketing campaign for free from your main account, but there are several services that will make it easier for you in the long run. The service used should make the newsletter sign up process fairly easy. Nobody likes it when they have to spend 10 entire minutes only to sign up for a newsletter. Also, you should make privacy a rule of thumb. With so many data leaks that took place recently, it’s normal for people to become reluctant when offering their email addresses. Point out the incredible data safety strategy that you implemented in your campaign.    Turn customers into your salesforce When dealing with a restricted marketing budget, you have to carefully cultivate a “salesforce” mentality in your customers. And this can be easily accomplished by investing in a referral program. By offering discounts with every recommendation made, this will make your sales go through the roof. Although an old practice, it has an amazing potential in terms of increasing sales. Turn your clients into your partners, on a budget, and they will certainly make your business a profitable one. Banners, banners, banners Another old practice, but an incredibly effective one, popup banner stands have an incredible potential when it comes to making your business more popular on the local market. If you have a physical store, you can also install those in the proximity of your store. Advertise the latest offers and sales campaigns, and you should be just fine. These banners have an incredible potential and offer a generous number of advantages, when properly used. These products are versatile enough to be used by businesses with restricted budgets, depending on the campaign they wish to advertise, they are affordable; they are incredibly efficient, being easy to carry around at exhibitions and various other events, due to their compact dimensions; they have an incredible potential in raising brand awareness locally, and not only. Invest in an upper budget version to create a design that will be difficult to forget by your target audience, and you’ll be all set up for real business. Content Marketing We said it before, and we’ll keep on saying it: content is king in today’s business environment. And if you want an effective online marketing campaign, you should concentrate on a collaboration with a skilful writer. As experts claim, a well-written article has the potential to drive profitable customer action. Which translates into sales. Below are some ways in which this approach to marketing will boost your sales. Boost brand awareness. In this case, the content writer will develop a content that will expose the advantages offered by your business. They will accentuate the fact that your company answers to a series of your public’s needs. Educate your audience. Educational content seems to have an incredible potential in today’s online environment. People love it when they are taught how to use certain products or how they can deal with various matters themselves. Well, a great approach to this matter is creating the educational content your audience loves, and integrating into there, some insightful details on your products. Trust and credibility. Online content contributes to your marketing campaign just like display stands By creating a feeling of trust and security regarding your products. When advertising a product on a budget, it’s important to emphasize the advantages and solutions offered by your products. You can’t simply expose your audience to them, but you have to earn their consideration, earn their trust. Needless to say, people won’t invest their finances in products with a shady character, but in certain things. Products or services that are tested by others. And if you offer enough information on how your products can be used and what solutions they offer, you win their trust. Drives traffic and profitable leads. Content marketing is incredibly resourceful in terms of website traffic and profitable lead generation. The rule of thumb is driving the right traffic to your website, and you can turn it into leads. This is why a collaboration with a skilful and resourceful content expert will benefit your business enormously. Your content has to be engaging enough, it should tell a story and it should do it in quite of a personal fashion if you want to turn traffic into leads. As for financial help Getting the right kind of financial aid will help you to implement a better marketing strategy, especially when juggling with a shoestring budget. Consider the crowdfunding option as a reliable one. Tell a story well enough, and you will raise the necessary money for more complex campaigns. This will help you in the long run and it is a far better alternative than accessing a loan from a bank. These simple strategies don’t require plenty of money to be implemented and can be easily implemented even when the financial resources of your business are quite slim.
    Aug 08, 2018 1006
  • 13 Jun 2018
    Everyone is able to benefit from tax-deferral strategies, such as the 1031 exchange. Section 1031 of the Internal Revenue Code allows you to delay paying the compulsory contribution to state revenue if the proceedings are reinvested in a akin property as part of a Starker exchange. Basically, you can trade one income investment property for another. You have approximately 180 days to purchase a new real property. How do you know if the replacement property is actually like-kind? Like-kind is a vague term. In this article, we’re going to take a closer look at the problem.   Understanding what like-kind property is All 1031 exchanges depend on like-kind property. But what is like-kind property, anyway? As maintained by the Internal Revenue Service, like-kind designates any kind of possession of the same nature, character or class. The grade or quality of the properties doesn’t bear a great importance. Like-kind properties are held for investment purposes. You can’t swap property that is movable in a 1031 exchange. The law doesn’t allow it. You can transfer assets only  in interest of real estate. If your property is determined as personal, it will never ever be deemed like-kind. How to know if your property is like-kind According to the exchange regulations, you need to pinpoint the replacement property, hire a qualified intermediary, and exchange it for an asset of similar value. When it comes to 1031 exchange real property, you can substitute a condominium for a duplex. Why? Because they are part of the same asset class. The courts have the tendency to interpret the meaning of the term like-kind in a broad manner. Therefore, you can exchange a rural estate for a city estate or an improved building for an unimproved building. The quality may differ, but the nature and the character are the same. What if the replacement property is larger in value? It’s still possible to defer the recognition of gain. All you have to do is re-invest all of your equity into a property of matching worth. You should think about borrowing money. This isn’t considered income because you’re obligated to pay the loan. If you’re not interested in reinvesting all of your equity, then you should seek professional advice. The most important thing to keep in mind is that every situation is unique and that there is nothing simple when it comes to initiating the exchange. Acquire the like-kind exchange property So, you sell real estate property and complete a like-kind exchange. In case you didn’t know, there aren’t any restrictions concerning the number of replacement properties. Find 3 estates of any value and make sure that they don’t go beyond 200 percent of the value of the relinquished property. If the transaction is completed properly, then you don’t have to worry about income tax. Attention needs to be paid to the fact that profit or loss will be acknowledged in case that the real estate property is disposed of within 2 years.  You must hold onto the possession for a significant amount of time before making any kind of transaction.
    1286 Posted by Cynthia Madison
  • Everyone is able to benefit from tax-deferral strategies, such as the 1031 exchange. Section 1031 of the Internal Revenue Code allows you to delay paying the compulsory contribution to state revenue if the proceedings are reinvested in a akin property as part of a Starker exchange. Basically, you can trade one income investment property for another. You have approximately 180 days to purchase a new real property. How do you know if the replacement property is actually like-kind? Like-kind is a vague term. In this article, we’re going to take a closer look at the problem.   Understanding what like-kind property is All 1031 exchanges depend on like-kind property. But what is like-kind property, anyway? As maintained by the Internal Revenue Service, like-kind designates any kind of possession of the same nature, character or class. The grade or quality of the properties doesn’t bear a great importance. Like-kind properties are held for investment purposes. You can’t swap property that is movable in a 1031 exchange. The law doesn’t allow it. You can transfer assets only  in interest of real estate. If your property is determined as personal, it will never ever be deemed like-kind. How to know if your property is like-kind According to the exchange regulations, you need to pinpoint the replacement property, hire a qualified intermediary, and exchange it for an asset of similar value. When it comes to 1031 exchange real property, you can substitute a condominium for a duplex. Why? Because they are part of the same asset class. The courts have the tendency to interpret the meaning of the term like-kind in a broad manner. Therefore, you can exchange a rural estate for a city estate or an improved building for an unimproved building. The quality may differ, but the nature and the character are the same. What if the replacement property is larger in value? It’s still possible to defer the recognition of gain. All you have to do is re-invest all of your equity into a property of matching worth. You should think about borrowing money. This isn’t considered income because you’re obligated to pay the loan. If you’re not interested in reinvesting all of your equity, then you should seek professional advice. The most important thing to keep in mind is that every situation is unique and that there is nothing simple when it comes to initiating the exchange. Acquire the like-kind exchange property So, you sell real estate property and complete a like-kind exchange. In case you didn’t know, there aren’t any restrictions concerning the number of replacement properties. Find 3 estates of any value and make sure that they don’t go beyond 200 percent of the value of the relinquished property. If the transaction is completed properly, then you don’t have to worry about income tax. Attention needs to be paid to the fact that profit or loss will be acknowledged in case that the real estate property is disposed of within 2 years.  You must hold onto the possession for a significant amount of time before making any kind of transaction.
    Jun 13, 2018 1286

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  • 08 Oct 2018
    Your small business can benefit a great deal from a trade fair and the earlier you invest in one, the better.  Trade fairs can create countless business opportunities and benefits for the company. It can also expose your business to potential clients, both locally and internationally. A trade fair can widen the scope of the business and teach you a new way to do things, as well as how not to do things. It is a unique opportunity to meet other individuals in your niche and learn from them. In this write-up, your eyes will be opened to many other benefits that your small business stands to gain from exhibitions and trade fairs.  Cost-effective A trade fair offers a cost-effective method of advertising your business and showcasing your skills to the world.  It is budget-friendly since you will not require much money to register for one. Additionally, you will not have to spend a lot of money on advertising and promotion tools to be used at the trade fair. Some of the most popular advertising tools are exhibition display stands. It does not cost much, and it can register your brand in the minds of potential customers for long.  Things even get better when the exhibition displays are done professionally.     Target market One of the best ways to increase patronage for your small business is to locate your target market and make your goods and services known to them. It helps you to get the word out to those who are interested in it. Bear in mind that those attending the trade fair as potential customers already have an intention to patronize goods and services in your niche. Consequently, advertising to them will not be difficult. If you know how to present your wares acceptably, there is an assurance that you can increases patronage for your small business in no time at all. Exhibitions and trade fairs only last for a few days, but still give you a unique opportunity to showcase your goods and services to thousands of clients, who are already interested in your niche. The way you present and design your exhibition stands can determine how much interest you trigger in the minds of the visitors to the exhibition. The competition will be rife since several other businesses from your niche are also there to showcase their wares.  Consequently, you should make the most of ever promotional tool, including your display stands. New audience The exhibition and trade fair is an opportunity to get the word out to new people and get new customers. It is an opportunity to increase your customer base and widen the scope of your business. And you can get all these if you acceptably present your case to the potential customers. If your small business is planning to introduce a new product, then the trade fair is the perfect place to start showcasing those new products. In case you do not know, the individuals that have traveled from far and near to the trade fair are out to see new products, new solutions and new brands that can meet the daily needs of their lifestyles. FaceTime There is no better way to have a personal time with your clients than via a trade fair.  Phone communication is excellent, but it cannot be as effective as face-to-face communication since the latter gives you the opportunity to read the facial expressions of the potential customer and respond accordingly; this will be lost on you during a phone communication. Face-to-face communication can equally improve the personality of your small business and refine your image to the client.  The client can check your exhibition display stands to learn a lot about your company and can ask questions where he deems fit. Relationship building Additionally, an exhibition and trade fair are opportunities to build great relationships with your potential clients. Bear in mind that most customers prefer to patronize outlets that they have built a relationship with rather than someone they do not know from Adam.  Why not use the trade fair as an opportunity to distribute free samples of your products to the potential customer? You may not know it, but you will be building an excellent business relationship with them this way, especially if they find that free sample to meet their needs. However, relationship building during the trade fair should not be limited to potential customers alone; you can also extend it to other small business in attendance at the trade fair. You may find such new relationships helpful in the future.    Conclusion The benefits of exhibitions and trade fairs to a small business cannot be overemphasized. In fact, it remains one of the cheapest ways to get the words out about your business and sell your brand to the world.  Do not forget to take advantage of every available opportunity so that you can make the most of the trade fair. The way you design and place your exhibition stands can go a long way in impressing your brand in their minds.    
    9556 Posted by Cynthia Madison
  • 18 Apr 2019
    Alcohol withdrawal symptoms can vary from uncomfortable feelings to extreme nuisance. If you are trying to stop your alcohol dependency then you are probably experiencing some of these symptoms as you go through the detox process. There will be times when you will be tempted to start drinking again because you will have the misconception that this is the only solution to numbing the effects. But you have to stay strong because alcohol addiction can wreak havoc on your health and later you can face a more difficult battle, the one for your life. Read on to find out what symptoms you should expect to experience, and how you can cope with them.   Most common alcohol withdrawal symptoms Alcohol withdrawal symptoms start within 8 hours of your last drink or some days after, the moment of occurrence can differ according to the frequency and quantity of alcohol you consume. The severity of symptoms can range from mild ones to medically unsafe states. If you also suffer from health problems then you can expect the alcohol withdrawal symptoms to be severe. You can experience the reactions by a couple of days to weeks. What are the effects? Depression Fatigue Anxiety Mood swings Shakiness Headache Irritability Loss of appetite Insomnia Tremors Sweating Rapid heart rate Dehydration Clammy skin Delirium moments Ways to fight withdrawal symptoms The moment you decide to stop your alcoholism, you should search for expert help because you will need all the support you can get to succeed. All types of addictions are isolating disorders that come with numerous bumps in the rehabilitation process, and with multiple insecurities. Detoxing will not be easy, no one will lie to you, so make sure you are not doing it alone. help4addiction.co.uk states that your treatment will include a physical exam to check your heart rate, blood pressure, blood levels, body temperature, sedation, and hydration levels to understand if the withdrawal is severe or mild. You can expect to receive fluids during the treatment to ease your reaction, and to help you feel more comfortable. Your body will go into a shock the moment you stop drinking alcohol and this is why withdrawal symptoms occur. Do not start detoxification alone Tell your family members and friends that you have decided to enter rehab, and you will need all the support they can offer to go through this difficult period.  The more help you get the easier the process will be. If you are staying alone, you can ask them to create a visiting schedule to make sure that you will not be alone during difficult moments. A supportive family member or friends can help you cope with withdrawal and prevent you from relapsing. Make sure you stay hydrated Make a stash with fluids that contain electrolytes because they can help you fight the effects your body will experience. It will not be easy to deal with nausea and dehydration but it is not an impossible mission. Resist the cravings During your detoxification period, you will experience cravings; your body will ask for the substance you used to offer it daily. No one can guarantee you that you will not experience cravings even if you enter a rehab facility. They can help you fight the cravings but you have to control them. Do not allow yourself to drink, even if it is a single sip because your cravings are similar to a wave, they start slowly, build into a peak, and then they crash and dissipate. You will regret if you do not resist them. Also you should know that cravings come in succession, once one stops another one can follow it. You will have to imagine that you are a surfer who has to maintain their balance to not drawn themselves, hit by an unexpected wave. You are not alone, do not think even for a minute that you are Many people who experience alcohol problems have the misconception they are alone and no one can help them deal with their pain. Your physician will definitely tell you that you are not alone, they are seeing dozens of people in your situation daily and many of them manage to overcome the problem and to get back to a healthy life. You are part of a community, a strong one whose members are proud to fight with one of the most difficult things a person can deal with in a lifetime. Have a healthy diet Often the persons who have a drinking dependency neglect to have a healthy diet, and this may also be your case. The human body metabolizes alcohol into sugar, so now that you stopped drinking, it needs other sources of sugar to restore its balance. Instead of developing another addiction and starting to eat kilos of candies, you should make changes to your diet and add fruits and vegetables. They can help you balance your sugar levels and offer your body a source of nutrients that can help it recover faster. Stay away from your drinking buddies They may be your friends but they will not help you deal with your withdrawal symptoms, even if they are trying to stop their drinking problem. If they are drinking advocates, they will not support your decision and this is the last thing you need. They do not want to help you get sober because they are losing one of their drinking buddies. Some of them will offer you alcohol when you are experiencing severe withdrawal symptoms. During the detoxification phase you should cut these people out of your life, you can reconnect when you will feel strong enough to resist temptation. There is no single or sure key to beat alcohol withdrawal but when the pain presents itself, you need to fight it and learn to stand against your unhealthy habits. Getting sober is not an easy thing to do but it totally worth it is life changing.  
    8496 Posted by Cynthia Madison
  • 10 Oct 2018
    When someone you love is struggling with such a destructive fight like drug addiction is a heartbreaking moment. Seeing how he or she is going through such a difficult time is making you feel like you have failed as a lover, friend or family member because you were not there to stop him or her earlier before it became an addiction. However, you need to be aware that apart from advising the person to stay away from drugs, you could not have done more because the decision is up to them and so it is the decision to stop using them. All you can do is to show your support during the process and to do your best to make him or her aware of how destructive is this addiction and why it needs to stop immediately. Educate yourself about addiction In order to be able to help your loved one in the process of getting over drug addiction, you have to educate yourself about the topic. Knowing what causes the addiction, what is the thinking mechanism of a drug addict, and how you can help them overcome it. Be patient You need to be aware right from the beginning that helping your loved one in the process of overcoming drugs is not an easy thing to do. There will be moments when you feel like there is nothing you can do for him or her, and that just ignoring the problem is a lot easier than to get involved. However, you surely wish that if you were in the same situation, the people that love you would not give up on you and would do anything that is possible until you are back of your feet, capable of taking care of yourself. So, in this process, you are going to need to have a lot of patience, understanding, and love so that you will be able to deal with such an emotional and hard situation. Gain trust No matter how close you are or used to be with the person that you are trying to help to get over drug addiction, you have to understand that this addiction is making him or her think completely different than before and their perspective about your intentions might be distorted. You need to be aware that trying to help them without gaining their trust first, might end up in estranging them from you even more. Be aware that he or she is going to need time to understand that you are there only to help them and that they should trust you with sharing the burden they are carrying because of the drug addiction.  Show support Even if they are not going to understand right from the beginning why they need to fight in order to get over this addiction, you need to stay by their side and constantly show support until the moment they realize that your intentions are only good ones that are focused on their own good. It is normal to not understand and approve with the fact that your loved one got himself or herself in this situation, but judging him or her and constantly showing them how much you disapprove with them will not be helpful at all. You need to show support in a friendly way that would make them feel comfortable to accept you around them when struggling with this addiction. Understand the reason People start using drugs for various reasons. Whether it is curiosity, to experience the feeling that you get when taking drugs or to deal easier with emotional pain after suffering a trauma that needs to be numbed inside their minds and hearts because it hurts too much, once they start using drugs, addiction is just one step away. In order to give the right support to your loved one, you have to communicate and find out what was the reason that made him or her start using drugs. Only this way you will be able to help them find the right solution for the reason that made them so vulnerable and made them take the wrong path of drug addiction. Give the right advice As I mentioned before, the decision of giving up on drugs is a decision that belongs to the person you are trying to help. Being too pushy about making him or her understand and give up on their addiction will only scare him or her away. You need to make sure that you wait patiently until they decide to give up and until that moment you can just focus on giving the right advice that will help him or her realize faster how noxious drugs are.  Encourage the idea of getting professional help No matter how hard you try to help your loved one, show support and help him or her to find the right solution, you have to understand that sometimes the addiction is too strong to give up at without professional help. Find the best holistic drug rehabs and help your loved one understand that by choosing one and getting professional help he or she will overcome the problem of addiction and what caused it.  Take care of yourself Even if this might sound selfish, you have to make sure that while you are involved in the process of helping your loved one to get over drug addiction, you do not put yourself in danger. You are dealing with a person that is using substances that can make him or her to not think straight and clear as they would normally do and this can make him or her become dangerous for both themselves and the people around them. Also, you need to be emotionally strong and to refuse using drugs thinking that you would understand him or her better by being in their shoes for a little while. Even if is going to be a heartbreaking, emotional, and tough process, step by step, you are going to help your loved one to give up using drugs.
    7332 Posted by Cynthia Madison
  • 09 Mar 2019
    There are two types of first dates, the ones that offer you a good start for a relationship and the ones that end up being a total disaster. Have you ever asked why do people prefer to have their first date at a coffee shop? The reason behind the choice is simple; they have the possibility to end the date after 20 minutes if they do not like the personality or looks of the person. But the first coffee date scenario is no longer an option nowadays because before establishing a date people get to know each other online. More and more relationships start online, therefore they know how the other looks and they have time to understand if they like each other’s personality because they talk extensively before going on a date. You need some alternative first date ideas to help you get out of your comfort zone when you meet your date for the first time.   First dates involving outdoor activities An outdoor concert or movie As long as the temperatures are comfortable enough to spend time outdoors, it is no reason not to choose an outdoor activity for your first date. From outdoor concerts to movies and theatre shows, there are countless options from which to choose. The great thing about this type of activities is that they are free; you afford to have them even if you are a student. If you are looking for events to take your date out you should check the local magazines and newsletters because they announce these activities ahead. Theme park If your date is the type of person who enjoys funny activities then you can take them to a theme park, these places are not only for teenagers. You can have a lot of fun in the roller coaster and you create the perfect opportunity for a handholding. Make sure to ask your date if they would like to go to a theme park because you do not want to end up forcing them to get in the roller coaster. Explore nature A long bike ride is always a perfect start for a couple that is trying to know each other better. If your date is the type of person, who loves being active then you can decide together what type of outdoor activity you can have. Go for a hike, climb an outdoor rock or hit the golf course. A first date in natural air is a great way to start a relationship. First dates involving food and drink A cooking class If you are looking for something similar to going outdoors but you do not want to get involved in outdoor activities (if this makes sense) you can take your date to a cooking class. It is a great way to try to know a person you meet for the first time in person. This type of classes can be a little pricey but they definitely worth because they can help you establish a bond from the first date. Pizza restaurant Sitting down for a long meal may not sound like the ideal first date, but grabbing a pizza is a more suitable idea for a young couple.  If you want to have an exquisite pizza experience, you should book a table at a restaurant that offers traditional Italian pizza. To shake things up you should choose a restaurant that offers not only pizza but also other Italian dishes. If your date has never tasted Italian pizza this is the perfect opportunity to do some research and find a traditional restaurant. You will impress them with the delicious dishes they serve. Breakfast instead of dinner There is something romantic about fluffy pancakes topped with maple syrup and accompanied by fresh fruits. It is a great idea for your first date but if you do not synchronize your schedules to meet in the morning, you can have breakfast instead of dinner. It will be a relaxed and fun tone to start a relationship. First dates involving inside adventures Karaoke If you both are passionate about music and you think you have talent, then a karaoke date sounds perfect. Karaoke helps you understand if you two have that connection that can serve as a base for a relationship. You will listen and sing on your favourite tunes and you will have a lot of fun. For a successful first date make sure you do not hit a club where the playlist contains only romantic ballads. Bowling If you are the type of persons who are not romantic in the classic meaning of the word then this idea may be the right one. Bumper lanes, funny shoes, bar snacks and some competition, it sounds like romance for a modern couple. Sometimes when both persons are too shy, one of them to break the ice, a game is the perfect help they get. It allows you to have time to think about the topics of discussion you want to start and you can combine a funny activity with a quality conversation. Billiard or board games If you want to try another funny activity indoors, you can ask your date if they like board games. Often the persons who play board games have a starting point for conversations and they find easy to bond. Instead of going to a bar and sipping your drinks in silence, you can play some board games and find out which one of you is the most competitive one. Nowadays bars come with a pool, darts, shuffleboards, chessboards, video games, billiards, and board games. Practically it is an option for every person.   A planetarium If you have not explored the local museum or planetarium in ages, your first date is the perfect excuse to do it. It is a romantic activity to have with someone you have already established a connection. Make sure you check the exhibits of the museum to see one that interests you both because they tend to change them quite frequently. And if none of these activities interest you, you can come up with your own.
    7272 Posted by Cynthia Madison

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