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Business 277 views Apr 17, 2020
Top picks – types of corporate videos every brand should use

Let us ask you this, would you rather watch a video or read a 3000 words blog

Except for reading lovers, people prefer videos and stats prove it. Cisco, a global technology organisation revealed that in 2020, over 80% of all the web traffic is video

Do you still have doubts video is a big thing? Have you ever wondered how many users does YouTube have? It gets one-third of the total internet users, over a billion individuals. People upload in 30 days more video content than a major TV network creates in 30 years. Let us put it this way, every 60 seconds, Internet users upload to YouTube 72 hours of video. 

Organisations worldwide (90% of online marketers more exactly) use corporate videos to connect with clients, engage buyers, boost sales, and attract possible employees. 

It’s a bold (but not smart) choice to neglect corporate video creation these days because data shows it’s one of the best tools you can use to stand out on the market. 

Here are our top picks of corporate videos all brands should use not to lose ground to their competitors. 

Brand videos

Brand videos offer the public an overview of your business because they tell your brand’s story. Over 60% of purchasers buy a product after they watch branded social videos. Brand videos engage customers because they share your mission, goals, vision, milestones, and creation of products. 

However, every organisation can make brand videos, so how can you stand out from your competitors? Create authentic content that engages audiences and works as a bridge between the brand and the public. Establish what branding elements make your business unique and transform them into selling propositions. Stay away from technical terms and don’t share too many details about products. Brand videos rely on emotion to create a corporate reputation and engage the public. 

Lately, companies are using comedic themes to explain the benefits their services provide because the public reacts better to humorous content. 

Training videos

For growing companies, training videos are always great because they educate new employees and facilitate the training process. Onboarding training content serves as an introduction to the organisation because it provides information in an interactive manner. Viewers retain over 95% of a message when you deliver it using a video compared to 10% when they read a text. 

Training videos save time and money because you don’t pay a specialist for a live demonstration, and your staff can watch the content every time they need it. When the job implies instructions and steps to follow, an onboarding video provides useful information and clarifies complicated details. Uber uses onboarding videos to train its drivers and provides even a step-by-step guide on how they can use the Uber app.  

Product videos

These videos demonstrate how the product works and lists its features. Most organisations opt for one of two ways of producing a product video. They either focus on the product’s features or on the problem it can solve. The first example is harder to sell because people don’t always understand how a product would benefit them, by discovering its features. The second one offers a hint on how their life gets better because it shows how it solves their problems. A creative product video can include both approaches and increase conversion rates. Videos up to 2 minutes long, engage the most viewers because they present all information the public needs without boring them. 

Depending on the goal of the video, you can choose from different ways to present your product. Google promotes a video to showcase its functions, that includes branding elements and engages the audience by sharing experiences they can relate to in their daily lives. 

Testimonial videos

Prospective customers need to hear what former clients have to say about your organisation to trust it. Word of mouth is still one of the best ways to attract clients because it offers real information about a product. Testimonial videos work similarly to reviews, only that they deliver data in a video format. It can feature former employees or clients who worked with your brand and can offer original reviews about their experiences. Because testimonials are from people who worked with you, they have greater credibility than commercials and they are more likely to persuade individuals to choose your products. 

Ask people to review and share testimonial videos on social media to help prospective purchasers understand how your products work. Native videos on social media are 10 times more likely to convince the public than YouTube links. 80% of Twitter users watch video content, so alongside the product and brand videos, you share on this channel to connect with your clients, consider also sharing testimonials. 

Corporate event videos

If you want to create buzz around an event, use corporate videos to reach viewers. You can use past events to promote an upcoming one. A corporate event video captures the most important parts of past events and turns them into a cinematic video. Pair the video with background music to provide the viewer with an immersive and engaging experience. 

You can also hire a company to record the entire event and create a presentation material you upload on your website to highlight the most important moments. It serves as a reminder for your public. Including a video on a landing page makes it 50% more likely to show up on page 1 SERP

Live streaming is another way to draw attention to an event. You can make live videos on social media to show to your followers how to prepare for the event, what happens during a launching party, and how you evaluate feedback. 

Include corporate videos on your blog page to attract more visitors because video content attracts 3 times more people than inbound links. 

Now that you’ve gone through our favourite corporate video picks you’ve burning ideas for future content. But before taking action understand what your public wants and which of the above examples better fits them.