Trust and comfort are equally important when it comes to online shopping. Contrary to buying something in a real store, with online purchases, payment and delivery are not carried out at the same time.
Stefan van den Berg also sees a role for DigiAccept in the payment through the mobile phone. Purchases through the Smartphone or iPad are becoming more frequent. But, how can the client make sure that his payment by mobile phone is safe? Readers chosen at random are rarely available and the sending of credit card information through public access points is not exactly well seen. However, "Cash on delivery through DigiAccept really fits perfectly," says Stefan. "This has been demonstrated by the pilot schemes that AfterPay has carried out for the payment through the mobile phone, with 75% of mobile buyers choosing DigiAccept before PayPal and the credit card.
AfterPay is one of the main solutions for online cash on delivery. It was launched in 2004 under the control of Transfair and was later acquired by Manon Harmelink and Stefan van den Berg in 2010. Since then it has grown into a well-known name in the field of cash on delivery. The company has positioned itself along with other leading companies in the sector, such as PayPal, iDEAL and MasterCard / Visa. Not only in the Netherlands and Europe, but also around the world.
Online purchases, cash on delivery
"We offer added value for both the seller and the online consumer," says Stefan van den Berg. "Leading institutions such as Bol.com and Wehkamp.nl have been providing the bank transfer payment method as a standard service for years, now AfterPay can offer the payment on delivery of services to each interested online store, including the main chains. Like Bart Smit, Scapino, Free Record Shop, Kleertjes.com, Mycom, but also online stores, small and lesser-known or those that have just started their business, the consumer is only obliged to pay once the product or service has been delivered Afterpay is a great payment method eliminates many of the obstacles of cash on delivery and helps increase business volume. Many of the best known online stores are beginning to use the cash on delivery option as their "normal" method of payment. AfterPay is now the second largest online payment company in the Netherlands, after iDeal. That is something we are very proud of. "Over the past six months, the company has made a series of agreements with the main payment service providers, including Ogone, DocData, WorldPay and ABN AMRO Payment. its integrated payment services in your web shop are given the option to use AfterPay as a standard service if they wish.
AfterPay offers the online seller the security they need in terms of payment services. The company is responsible for the entire payment collection process and also acts as a guarantor for payment. AfterPay makes a real-time estimate of the customer's credit viability. Based on this evaluation, the customer can either pay through AfterPay or choose a different payment method.
Outsourced billing
"Sending both paper and digital invoices is an essential part of our service," says Stefan van den Berg. "However, we do not do this from our own premises, because it is not part of our business so we outsource to third parties: AddComm In AddComm we are familiar with our business and understand the nature of the billing AddComm offers us an excellent and flexible platform Hundreds of online stores now use AfterPay and we send an incredible amount of bank transfers every quarter, both in paper and in digital format, all of which must have the design and appearance of the sender and the online seller AddComm is able to do that for us. "
"When you hire such an essential element, everything is based on trust," continues Stefan van den Berg. "With AddComm we maintain extremely short communication paths: I can call Ludolf van der Veen [AddComm managing director] when I need it, for example, they are quick to react to every situation, this is essential especially when we encounter some difficulty in the way".
DigiAccept
AfterPay offers online buyers who wish to pay cash on delivery the option of paper invoices through bank transfers or in digital format. For the latter, AfterPay uses DigiAccept from AddComm, the digital bank transfer via e-mail. "We firmly believe in DigiAccept.This digital transfer has a direct relationship with iDeal, which makes it much easier to pay.Customers do not have to fill in anything by themselves and payments are also programmed automatically." Consumers really value these benefits. "
Ideal to make payments through mobile
Not all online consumers, want to make the payment in advance, especially if they are not familiar with the store or when they have to pay a relatively large amount. AfterPay allows the consumer to make a cash on delivery payment, while at the same time online merchants do not have to worry about non-payment. This process has a great expectation to become the standard procedure for online cash payment.
New payment standard
"In my opinion DigiAccept represents the next generation in cash on delivery," says Stefan van den Berg. "And that is why we are promoting DigiAccept as the preferred method of payment for consumers.Of course, all online stores are free to make their own choice, but in the future, DigiAccept will be the standard service and it will be the consumer who chooses. This is consistent with our vision of Corporate Social Responsibility, in which we want to use as little paper as possible, and over time, the paper transfer will disappear. "
Corporate Social Responsibility
"Before DigiAccept grows into an established standard service, the phenomenon must first be brought to the attention of the consumer," says Stefan van den Berg. "I do not foresee any business-to-business problem, but we have noticed that many consumers still think that DigiAccept is a kind of pre-announcement of the" real "- the bank transfer, which is an important challenge for AddComm. : make sure that DigiAccept becomes something so widespread and known as bank card payment.This is an essential condition for success, because there are a lot of competitors and the market will not wait forever. What will be the new standard? in digital bank transfers? As far as we are concerned: DigiAccept. AddComm has all the technology already established. We needed an assistance service through which we could directly send a DigiAccept and also see if it has been paid or not. The solution is already in progress. "