Just like geolocation API can help in identifying accurate locations, Email verification can help to identify accurate email addresses. This can improve deliverability, identifying various spam traps and discrepancies in e-mail addresses well before they are detected by Internet Service Providers (ISPs) or Email Service Providers (ESPs). This prevents permanent damage to your reputation. Below are two main ways of how email verification API can help your business.
Preventing Fake Data
Spammers tend to use bots or automated procedures to fill forms and bombard your list with fake emails and information. Connecting the real-time email API can help in capturing such forms and the false entries as soon as they happen, asking visitors to correct the information they provide through correction suggestions.
Decrease Bounce Rates
The bounce rate represents the number of emails that return to your address either because they are unavailable, incorrect, or when your email to them is rejected by their service provider. The real-time email API helps in identifying and suppressing any invalid e-mail address that is entered, ensuring that your list is clean and deliverable.
The result would be putting your business and your name in the ‘good sender’ category by your recipients. This prevents you from being marked as ‘junk mail’ and more than that, getting blocked or blacklisted by internet service providers.