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Advertising 294 views Feb 19, 2020
3 Qualities to Look for When Hiring an SEO Specialist

You can’t grow your online business if you don’t have the right SEO analyst. It is one of the hottest professions, which has attracted many new inexperienced people in this field claiming to be experts. An SEO analyst is a necessity that helps you with important things. Here I’ve shared how you can differentiate the right person from the crowd. 

Understand All 3 SEOs

An SEO specialist needs to have the knowledge and experience with all three types of SEO: Technical, On-Page, and Off-Page. Most people would only learn link building and start looking for SEO jobs. See if they know how to resolve the technical issues of a website and identify if a piece of content is up to the mark. 

Not Just an SEO but a Marketer

Make sure the person you hire knows more than just that SEO stands for Search Engine Optimization. He also needs to have a practical understanding of marketing with hands-on experience of digital marketing. He has to research the market, identify gaps, and study competition and target audience for this job, which is not possible without marketing skills. 

Proven Track Record

If one has experience with SEO, he can show you his past work. See if he has ranked any websites in the past and how he has done it. You should particularly ensure that he doesn’t use black hat practices.