When it comes to ranking well on search engines, there are two marketing strategies you need to consider—Search Engine Optimization (SEO) and AdWords. Both of these methods are used to position you at the top of Google’s search engine results pages (SERPs), which increases the likelihood of traffic clicking through to your website. While the two digital marketing methods are designed to achieve the same results, they differ on multiple grounds. Throughout this blog, we help you understand the major variables between SEO and AdWords to help you choose the right strategy for your marketing campaign.
What is Google AdWords?
Google AdWords is a specialized advertising platform created by Google. You can employ an SEM company to create advertisements which target popular search terms to position your website on page one of Google. Unfortunately, this method requires ongoing costs, but the return can be well worth your investment. You can effectively choose either CPC (Cost Per Click—paying when someone clicks on the ad link) or CPM (Cost Per Thousand Impressions—paying when people see your ad). You can cap your Google AdWords budget to make sure you don’t overspend, but despite whether people actually click on your ad it can still serve as a good way to leave a visual impression on web traffic.
What is SEO?
Search Engine Optimization covers a wide range of techniques that are implemented to build the credibility of your website, and therefore increase your ranking organically. Basically, the aim is to target search terms that relate to your products and services through quality content. If Google recognizes the relevance of your content, it will reward you with a higher ranking. There are certain plugins and programs that an SEO company might use to measure the performance of your written content because Google will take everything from structure, duplication, links and descriptions into account.
Google AdWords Vs. SEO
Here are some of the major points of differences between Google AdWords and SEO that you should know:
We hope you’ve learned enough to make an educated choice on whether AdWords or SEO is right for your business!