area businesses find niche in CrossFit craze
KANSAS CITY, MO JULY 10: Jose Bautista poses for a photo with children from the Police Athletic League of Kansas City, Missouri Silver Leather Beverly 100mm at the Reebok CrossFit Challenge at the Buck O Research and Education Center on July 10, 2012 in Kansas City, Missouri. (Photo by Ed Zurga/Getty Images for Reebok CrossFit)(Photo: Ed Zurga)
The billion dollar CrossFit industry has grown dramatically in recent years, and in the process, has given way to a network of businesses ranging from meal delivery services to clothing and shoe lines that cater to tens of thousands of Washington area devotees.
The fitness program, founded in 2000 in California, is a mix of aerobic exercise, gymnastics and weightlifting. The company licenses the Rose Suede Balota 160mm CrossFit name to more than 7,000 gyms around the world for an annual fee of about $3,000.
In the Washington area, there are more than 150 CrossFit gyms, double the number of Washington Sports Club and Gold's Gym locations combined, with more opening in the coming weeks.
"Growth has been phenomenal," said Chriss Smith Jr., who founded Trident CrossFit in Alexandria, Va., with his wife in 2006. The gym currently has 610 members.
Local owners say relatively low startup costs, combined with exploding demand have made CrossFit facilities called "boxes" in industry lingo an attractive business venture. Members typically pay upward of $200 a month, with many paying more for private lessons.
Josh Dempsey, who founded CrossFit Silver Spring in August 2011, said he spent about $50,000 getting his facility off the ground. He was profitable within six months. Last year, revenue doubled to more than $200,000.
"A lot of our growth has come from word of mouth referrals," Dempsey said.
The trend has become so ubiquitous that Reebok has introduced a line of CrossFit clothing and shoes, while ESPN has begun airing national CrossFit competitions.
A number of local meal delivery services have also cropped up to keep up with growing demand from CrossFit regulars, many of whom adhere to the Paleolithic diet, which promotes meats, nuts and vegetables over dairy and grains.
District based Power Supply has made a business of this alone, providing packaged Paleo friendly meals to more than 60 CrossFit facilities in the area.
In three years, the company has sold more than 300,000 meals, which cost between $9.50 and $15.50 a piece, according to partner Robert Morton.
"There are a lot of diet centric meal services, but our goal has always been to fuel up people who are living an active lifestyle," said Morton, a CrossFit athlete who quit his job as a senior vice president at district based Blackboard to join the company.
Beginning last month, the company partnered with Takoma Park's SouperGirl and Out of the Box Bakery in the district to offer soups and gluten free baked goods to area gyms.
"There is obviously a lot of demand," Morton said.
Mike Peterson can attest to that demand and he's got the revenue to prove it. The owner of Heritage Hollow Farms in Sperryville, Va., racked up about $45,000 last year supplying grass fed beef and pork to members of three local CrossFit gyms.
The sales accounted for 15 percent of the farm's total business.
"There has been a Multicolor Glitter Balota 160mm huge amount of growth not just in the proliferation of CrossFit, but also in its acceptance in the mainstream fitness world," he said.
But there are challenges, too. Gold Glitter Balota 160mm Since CrossFit licenses its name instead of offering franchise territories, there are no limits on where and how many branded gyms can set up shop in a given area.
"Someone can literally open up right next door to you," said Andrea Smith, co owner of Trident CrossFit. "There is a lot of growing competition, so you really need to do a good job of creating your own personality."
Arson and foul play ruled out in Flight 93 Memorial fire
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Residents to be charged in Somerset Borough fire Father, aunt arraigned in deadly ATV crash Tasty treats or drugs? Police warn parents of possible new trends Family members charged after child killed in ATV crash Wood stove causes Central City fire Family member, neighbor: ATV accident shouldn't have happened Seven Springs, Hidden Valley resorts to hire 900 employees for winter Police situation ends peacefully in Somerset Co. Johnstown man leads police on chase Families preview multimillion dollar complex Devastating fire motivating officials to push forward National Park Service releases inventory of items destroyed in fire Inventory released of items lost in Flight 93 Memorial fire State AG's office uncovers heroin trafficking ring in Somerset County Stinging surprise: Would be robber thwarted with bug spray Woman killed in Conemaugh Twp. Capitol on 9/11 destroyed in fire Fire destroys Flight 93 Memorial headquarters Structure fire reported at Flight 93 Memorial Structure fire reported at Flight 93 Memorial Structure fire reported at Flight 93 Memorial Structure fire reported at Flight 93 Memorial Meyersdale Police release surveillance video of June arson Somerset Co. man arrested for having gun in carry on at BWI Congregation turns to prayer and community after Somerset Co. priest is charged Central City priest remains jailed on child exploitation, pornography charges State police in Somerset County investigating Jenner Township burglary Somerset Co. bridge renamed to honor fallen trooper Parishoners of Central City church shocked by allegations against priest Central City priest facing federal charges of sexual abuse, pornography Somerset police investigating a string of burglaries at area businesses Death penalty sought for man accused of killing girlfriend, unborn child Sporting Clays Classic raising money for mammography unit Prosecutor seeking death penalty against Windber man who killed pregnant girlfriend and baby Local PSP barracks tightening security following Blooming Grove shooting Former parishoners react to search of Central City church's rectory 13 years later: Flight 93 victims remembered in somber ceremony Congressional Gold Medal awarded to Flight 93 victims For new generation, Sept. 11 a history lesson Families place luminaries at Wall of Names Flight 93 Memorial grows with visitor center complex Records show burglary suspects have extensive criminal history Police, rescue crews search for Holsopple man near Paint Twp. 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Turnpike tolls Residents in Somerset Co. could lose lake as resource Annual Miners Fest held in Somerset Co. Accident in Somerset Co. has one person flown to hospital Evacuation in place for residents in part of Somerset Co. Hearing continued for man accused of killing pregnant girlfriend Crews searching for missing man at Ohiopyle State Park Somerset Co. business equipment damaged Man accused of killing girlfriend explains it as an accident Baby delivered despite mother's death Man accused of stealing from business he worked at Woman shot and killed in Somerset Co. United Way gives grants to 25 agencies for 2014 2015 Rockwood home damaged after grill catches fire Windber Fire members complete 'cold water challenge' for charity Police: Pickup truck loses brakes, smashes into police cruiser Students honor past band director with final march Somerset Co. teacher teaching students to make a difference Windber Fire Department and Northern EMS get new equipment Fed up neighbors look to take back town with watch group Battling prescription drug trafficking an ongoing effort Several area schools score high on state performance profile Church honors those who fought in Civil Black Glitter Balota 160mm War Stepfather allegedly stabs son after argument Father Lewandowski suspended due to sexual allegations with minor Father Lewandowski suspended due to sexual allegations with minor Project hopes to feed the hungry and employ wounded warriors Hillshire deal means new Snyder of Berlin owner Ham, ice cream stolen from Somerset Co. store Officials hope Indian Lake refills in time for boating season Corbett visits Somerset Hospital to celebrate grant Facility for overweight children to open in Windber Push Out the Pusher: Community asked to help combat drugs $11K in gold found during Turnpike vehicle search Officials: Heroin that caused 12 overdoses did not contain fentanyl Greene Co. prison escapee captured in Somerset Co. 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USS Somerset commissioned Saturday 7 kilos of raw heroin seized on PA Turnpike Fire crews battle flames at Somerset Co. building Navy preparing to commission USS Somerset Thousands generated from lodging tax, distributed to Somerset businesses Heroin: A story of grief and hope Somerset Co. mobile food bank provides meals from a trailerSuperintendent of the Flight 93 National Memorial Jeff Reinbold said the buildings were used for offices and conference rooms and even served as temporary storage for several artifacts for the memorial.Ten percent of the memorial's collection was stored in these buildings.Most of it was kept in fireproof safes, although the flag that flew over the Capitol during the Sept. 11 attacks was destroyed, officials said.Officials said personal items given by family and friends of Flight 93 could not be saved although some volunteers and staff members were able to grab some of the memorial collection that was stored in the building.
be worried about Cristiano Ronaldo
MANAUS, Brazil The United States faces Portugal Sunday in a match that would send the Americans through to the second round of the World Cup with a win.
In the days leading up to the match, Portugal Cristiano Ronaldo has been built up into a bogeyman by fans and media. A very handsome bogeyman to be sure, but the rumors of Ronaldo dominance are greatly exaggerated.
His talent is without question; however, Germany proved in the opening match talent can be canceled with strong defense. Ronaldo was marked out of Portugal game against Germany, and save for a few scarce opportunities from free kicks, was ineffective in his team 4 0 loss.
There are no Michael Jordans in soccer. No one has the ability to completely take over a match in such a dominant way. Yes, players like Ronaldo or Messi can control tempo and rhythm in a match, contribute moments of individual brilliance and make the payers around them better. But Ronaldo or Messi can will a victory the way Americans saw Jordan do during his NBA reign. Soccer simply doesn allow it.
An organized, cohesive unit on the pitch is greater than any one player. Look back on the past decade World Cup champions: Spain, Italy, and Brazil. Great individual players of course, but none so great that he could undo the rest of the team with a bad individual performance or injury.
Then look at the record of great individual stars. Messi didn score a single goal in the 2010 World Cup, and though Argentina navigated to the quarterfinals, it was decimated by Germany 4 0 upon arrival.
In that same World Cup, Ronaldo lone goal came in a 7 0 rout of North Korea. Portugal was bounced in the second round by Spain, with Ronaldo making nary a peep.
The World Cup rewards great teams, not great players.
Heading into the match against Portugal, that philosophy was the focus for goalkeeper Tim Howard.
you pay too much attention to Ronaldo, someone else will beat us, Howard said. have a game plan in place but he not the only one. players. outplays the other ten Portuguese players on the field, it will be successful regardless of what Ronaldo has in store for.
General view of Arena Amazonia before tomorrow World Cup game between the United States and Portugal.
United States Clint Dempsey works out during a training session at the Arena da Amazonia in Manaus, Brazil, Saturday, June christian louboutin shoes replica 21, 2014. will play Portugal in group G of the 2014 soccer World Cup christian louboutin replica on June 22. (AP Photo/Paulo Duarte)
United States Michael Bradley, center left, runs through obstacles with teammates during a training session at the Arena da Amazonia in Manaus, Brazil, Saturday, June 21, 2014. will play Portugal in group G of the 2014 soccer World Cup on June 22. (AP Photo/Paulo Duarte)
United States head coach Jurgen Klinsmann attends a press conference before a training session at the Arena da Amazonia in Manaus, Brazil, Saturday, June 21, 2014. will play Portugal in group G of the 2014 soccer World Cup on June 22. (AP Photo/Paulo Duarte)
United States players stretch during a training session at the Arena da Amazonia in Manaus, Brazil, Saturday, June 21, 2014. will play Portugal in group G of the 2014 soccer World Cup on June 22. (AP Photo/Paulo Duarte)
Portugal Cristiano Ronaldo, right, gestures while standing next to Ruben Amorim works out during a training session at the Arena da Amazonia in Manaus, Brazil, Saturday, June 21, 2014. Portugal will play against the United States in group G of the 2014 soccer World Cup on June 22. (AP Photo/Julio Cortez)
In this photograph taken with a slow shutter, Portugal Cristiano Ronaldo replica louboutin shoes works out during a training session at the Arena da Amazonia in Manaus, Brazil, Sunday, June 22, 2014. Portugal will play against the United States in group G of the 2014 soccer World Cup on June 22. (AP Photo/Julio Cortez)
Portugal Joao Pereira, right, reacts while jogging with Raul Meireles during a training session at the Arena da Amazonia in Manaus, Brazil, Saturday, June 21, 2014. Portugal will play against the United replica louboutin States in group G of the 2014 soccer World Cup on June 22. (AP Photo/Paulo Duarte)
Badgers defeat Auburn in Outback Bowl in overtime 34
Gordon scored on runs of 25, 53 and 6 yards, bouncing back from a subpar performance in the Big Ten championship game to threaten Barry Sanders' FBS single season rushing record.
The Badgers star finished with 2,587 yards in 14 games second most in FBS history. Sanders gained 2,628 in 11 games in 1988, when the NCAA did not include bowl results in a player's statistics.
Nick Marshall threw for two touchdowns for Auburn, which also got a pair of TDs on the ground from Cameron Artis Payne. The Tigers were Cheap Snapbacks Hats unable to move the ball in overtime, though, and lost when Daniel Carlson's 45 yard field goal hit the right upright and bounced away.
WISN 12 SPORTS' STEPHEN WATSON CONTINUES OUR TEAM COVERAGE LIVE FROM TAMPA. THANK chi hair straightener YOU. BARRY ALVAREZ 'S Cheap Snapbacks LAST GAME WITH A WIN WAS AGAINST AUBURN. HE IS 9 4 IN BOWL GAMES. HE HELPED THE BADGERS WIN A FOUR GAME LOSING SKID. THERE'S NO BETTER EMOTION THAN RAW EMOTION. I'M THRILLED FOR OUR PLAYERS. chi hair straighteners I'M THRILLED FOR OUR FANS. THESE PLAYERS HAVE BEEN THROUGH SO MUCH I'M SO PLEASED AND PROUD OF THEM. PRETTY GOOD STUFF. IT'S AWESOME. HOPEFULLY HE DOES NOT GET INTO A FIGHT WITH HIS WIFE AFTER THIS WIN. GERRY ANDERSON'S THE PARTS ARE FORCED HIM ONTO THE SIDELINES WHEN THEY ASKED HIM TO BE THE HEAD COACH FOR WISCONSIN. WE ASKED HIM IN THE PRESS CONFERENCE IF WE WILL SEE VERY BACK ON THE SIDELINES. HIS
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