The Practicalities of Custom Packaging
Have you already established your brand’s identity? It is already solid enough for you to make a difference. Have you worked on every single factor to map out all about your potential customers? Have you considers factors like the things they like and how they like them? How they want to see all those in the packaging? Have you wondered how you need to make your Custom Packaging appealing and attractive for these buyers? Thinking about the unboxing experience and how you can improve their customer experience?
If you already answered yes to all these, then we need to move forward to making this vision you have of your packaging a reality. Yes, this is exactly what we are saying that you are just a few steps away from creating and designing the packaging that is perfect in every regard for your buyers. It will be so amazing that your buyers will not be able to keep their eyes and hands away from them.
So we will discuss in this article every possible tangible aspect of the packaging. Know that these aspects are quite important too. That is why you need to take all of these into deep consideration and think about them wisely. You shouldn’t just finalize anything just like that to place that ‘HUGE’ order. You got that?
So are you ready to begin?
Packaging’s Functionality Features
You need to think of your product. Do you have something that is perishable? You quite seriously need to think about it before you jump to any final decision. For instance, having a perishable item means you adding in your packaging a feature or component like airtight. Or maybe you can make use of those packaging options that are insulated. It will be exactly something like ‘RawCo’ uses. This is the packaging style they use mainly for their raw frozen meals products that are meant for dogs.
The Packaging’s Durability
Are you thinking that your packaging is the most beautiful thing you have ever seen, right? You think your packaging has the ability to make everything perfect right. Well, we definitely feel bad for bursting your bubble, but it’s all not true. There may be times when you think that your packaging is simply a thing of beauty. It has the most appealing, exciting and eye-catching features. But still the buyers are not getting the accurate impression that you intended to portray through it. But you need to wonder why this is happening. Well, we can think of reason why. Though enticing is a good thing, but if the product turns out damaged, or the packaging itself, then that’s a massive No.
Given that, you first need to think for a while about your product. Think of the ways it can get damaged and how easily that can happen. What might be the triggering factors of the product ending up becoming useless? You need to think of things this way. After a thorough consideration into all these factors should you think about your packaging. For instance, if you have a breakable product, then you need to consider a number of elements that need to be included in the packaging boxes that are going to ensure the safety of your goods in every way. From the packaging serving itself as a safety blanket to adding in bubble wraps, it can be anything.
Shipping Cost of the Packed Goods
Take let’s into account a few things about the packaging. Its size, weight, shape and style. These are all those factors that will have a deep impact on the final cost of shipping of your goods. But when it comes to the size among these factors, this is the main one that will have the most impact. Let’s just say that the size can be considered as the real pest here. If the shipping cost is being added in the final price of the packaging, then definitely the size is a massive troublemaker here. Because when this price is added to the product’s final cost, obviously it’s going to go high. Sometimes to the point when nobody will even want to purchase the item.
That is why, you need to act like a sensible brand. You need to think of investing in the best packaging solutions that will help you in saving good for real. The one thing we can think of is a packaging that is also space-effective. This will definitely result in you saving plenty of money.
Scalability of the Packaging
So, did you have orders in a smaller quantity or large by far? If you had been going towards the fewer large side of quantities, then don’t you think it can be a little too hectic to packaging this many products and then have your label stamped on it. Think about it. What if you are shipping about 500 packaging options weekly? Do you think you will be able to do all that work on your own, on a weekly basis?
Perhaps when you think of the sum you will be able to save in the end, maybe you might be able to perform it all on your own. Add to it, if you strike out the labels, that will allow you to save even more. However, do you really think you are being realistic here? Are you really taking into consideration the scalability factor?
When it comes to 500 packaging weekly, perhaps that might be practical and doable. But what if it were 1500? That sounds like a lot of boxes I must say. Not only is it not workable, nor is it realistic and practical. Maybe you might have a lot of energy in the beginning and be able to do it. But for how long? This is never an ideal situation to be in, especially not in the long run. This is something that you seriously need to think about.
Because Blunt Packaging is a crucial thing, these techniques will be of viable help to you. Which is why the application of these methods is going to help you massive. Do just that and you will be fine.
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