Swapnil Jukunte 's Entries

2 blogs
  • 03 Oct 2018
    Social networking sites have become one of the effective platforms for driving growth. Businesses implement marketing techniques on these platforms to leverage their sales, revenue and recognition. One of the ways they do this is by tapping the potential of brand advocates and brand influencers. The two terms are used interchangeably in many instances because both help leverage the business. However, they are very different regarding origin, operation and the results they bring. Both come with their set of good and bad effects. So, here is a breakdown of how the two are different in leveraging the business’s brand value and recognition. Brand influencers: You may find a lot of posts on your social media doing rounds with hashtag bearing ‘ad’ or ‘sponsored’ attached to them. Brand influencers endorse them. The company or website hires them for getting some extra recognition out of their fame. These people are generally well-known individuals in their field of expertise and carry a considerable fan following. They generate a significant ROI with their endorsements for a product or a brand. So how does a brand influencer leverage a business? Through mutually beneficial collaborations These people are well-recognised, and an established relationship with them brings remarkable benefits to the business as well as to them. Working with an influencer gives you the opportunity to interchange guest blogs, podcast interviews, co-authored blogs, and many more. You can upload these collaborated contents on any of the social media platforms and gain audiences and readers. Through an increased reach of influencer’s network A benefit of hiring brand individuals is that they come with an existing network you can conveniently tap into. You get a wide range of exposure because they post or publish these contents on their social pages. The followers on their network will notice this and navigate to your page to know more about what you offer. Brand advocates: Brand advocates are people who love your brand and take it upon themselves to spread the satisfaction they received from working with you. It can be your employee, your business partner, your suppliers, your customers or anyone associated with you. Unlike influencers, they do not have a network base, but what they profess is earnest, thus garnering trust and loyalty. Any highly satisfied stakeholder or associate can be your brand advocate. How do brand advocates help in leveraging business? They help in building goodwill Brand advocacy is more about generating goodwill than anything else. These advocates take personal initiatives to spread the word to their peer group about the satisfaction they received from a product. Mostly these people are near and dear ones of an advocate who trust his/her advice and recommendation. A brand that gets a mention from advocates is sure to create trust and goodwill in people’s mind. They bring newer customers through referrals Referrals are a great way to convert leads into customers, creating an altogether new customer base for the business. A reference or word of mouth recommendation from brand advocates can significantly affect their peers, friends and relatives. Besides these leverages that the two provide, they are different in the sense that influencers bring paid recognition while a business gains advocates by delivering satisfaction. Picked a side yet? You can opt for hiring an influencer or creating strategies that generate brand advocate according to the benefits you need. Give your business leverage with anyone and generate higher sales, recognition and trustworthiness.  
    158 Posted by Swapnil Jukunte
  • Social networking sites have become one of the effective platforms for driving growth. Businesses implement marketing techniques on these platforms to leverage their sales, revenue and recognition. One of the ways they do this is by tapping the potential of brand advocates and brand influencers. The two terms are used interchangeably in many instances because both help leverage the business. However, they are very different regarding origin, operation and the results they bring. Both come with their set of good and bad effects. So, here is a breakdown of how the two are different in leveraging the business’s brand value and recognition. Brand influencers: You may find a lot of posts on your social media doing rounds with hashtag bearing ‘ad’ or ‘sponsored’ attached to them. Brand influencers endorse them. The company or website hires them for getting some extra recognition out of their fame. These people are generally well-known individuals in their field of expertise and carry a considerable fan following. They generate a significant ROI with their endorsements for a product or a brand. So how does a brand influencer leverage a business? Through mutually beneficial collaborations These people are well-recognised, and an established relationship with them brings remarkable benefits to the business as well as to them. Working with an influencer gives you the opportunity to interchange guest blogs, podcast interviews, co-authored blogs, and many more. You can upload these collaborated contents on any of the social media platforms and gain audiences and readers. Through an increased reach of influencer’s network A benefit of hiring brand individuals is that they come with an existing network you can conveniently tap into. You get a wide range of exposure because they post or publish these contents on their social pages. The followers on their network will notice this and navigate to your page to know more about what you offer. Brand advocates: Brand advocates are people who love your brand and take it upon themselves to spread the satisfaction they received from working with you. It can be your employee, your business partner, your suppliers, your customers or anyone associated with you. Unlike influencers, they do not have a network base, but what they profess is earnest, thus garnering trust and loyalty. Any highly satisfied stakeholder or associate can be your brand advocate. How do brand advocates help in leveraging business? They help in building goodwill Brand advocacy is more about generating goodwill than anything else. These advocates take personal initiatives to spread the word to their peer group about the satisfaction they received from a product. Mostly these people are near and dear ones of an advocate who trust his/her advice and recommendation. A brand that gets a mention from advocates is sure to create trust and goodwill in people’s mind. They bring newer customers through referrals Referrals are a great way to convert leads into customers, creating an altogether new customer base for the business. A reference or word of mouth recommendation from brand advocates can significantly affect their peers, friends and relatives. Besides these leverages that the two provide, they are different in the sense that influencers bring paid recognition while a business gains advocates by delivering satisfaction. Picked a side yet? You can opt for hiring an influencer or creating strategies that generate brand advocate according to the benefits you need. Give your business leverage with anyone and generate higher sales, recognition and trustworthiness.  
    Oct 03, 2018 158
  • 06 Jul 2018
    Imagine that one minute when you’re up in the air feeling weightless and carefree at the same time, those to and fro movements which help you loosen up a bit; all these give you a refreshing feel. Swinging is one of the most fun and lively physical activity that we associate with curls, giggles and laughter. It is something that is enjoyed by all the age groups and leaves you a nostalgic feeling. It’s a great physical activity to take up even when alone with no restrictions or guidelines to be followed. According to various health surveys, having a Porch swing set at your house improves your fitness and lifestyle. Alternatives like wooden swing setsgive not only your home a royal element but also abet the improvement of daily lifestyle. Here are four advantages of swing sets: Swinging happens to be a great exercise for fitness as it is said that for every 1 hour that you swing; you burn more than 200 calories. It helps children to develop a fast metabolism and stamina that allows them to fight with all the lousy body fats. It is undoubtedly one of the most fun ways to take up as sitting on a swing and relaxing is anytime better than shedding that half a kilo on that heavy equipment at the gym. Swinging is also one of the techniques used in Sensory Integration Therapy which is mostly performed for people with special needs. It helps you soothe and relax even after an incredibly frenetic day at work. And it is on this respect, that those to and fro motions give you immunity against stress. They also keep you at peace in your personal and professional situations.   Swinging is a significant activity to perform when the aim is mental illness. Think of a swing, and all you see are happy faces. The exercise helps you loosen up your muscles and remove mental blocks.  Moreover, they also make room for some great ideas and opportunities.   It also helps in promoting the essence of social interactions without the filters of those social media platforms. Nowadays, we live in a society where people are giving more time to their careers and less for their families. However, many psychologists suggest having a swing at home especially for your child. It becomes an excellent opportunity for a single child to engage his/her mind.  Swing sets are an exceptional option for kids to experience a required amount of physical activity and team play during childhood in the age of social media. They can also enjoy some tender moments with their loved ones. They prove best for a cozy balcony surrounded with green plants. They add a much needed refreshing look to your nest. You will definitely fall in love with it. They also come in different collections tailored according to your designs. Swings sets have never gone out of fashion. They are forever things becoming a favourite day by day for many fashion savvy folks.
    106 Posted by Swapnil Jukunte
  • Imagine that one minute when you’re up in the air feeling weightless and carefree at the same time, those to and fro movements which help you loosen up a bit; all these give you a refreshing feel. Swinging is one of the most fun and lively physical activity that we associate with curls, giggles and laughter. It is something that is enjoyed by all the age groups and leaves you a nostalgic feeling. It’s a great physical activity to take up even when alone with no restrictions or guidelines to be followed. According to various health surveys, having a Porch swing set at your house improves your fitness and lifestyle. Alternatives like wooden swing setsgive not only your home a royal element but also abet the improvement of daily lifestyle. Here are four advantages of swing sets: Swinging happens to be a great exercise for fitness as it is said that for every 1 hour that you swing; you burn more than 200 calories. It helps children to develop a fast metabolism and stamina that allows them to fight with all the lousy body fats. It is undoubtedly one of the most fun ways to take up as sitting on a swing and relaxing is anytime better than shedding that half a kilo on that heavy equipment at the gym. Swinging is also one of the techniques used in Sensory Integration Therapy which is mostly performed for people with special needs. It helps you soothe and relax even after an incredibly frenetic day at work. And it is on this respect, that those to and fro motions give you immunity against stress. They also keep you at peace in your personal and professional situations.   Swinging is a significant activity to perform when the aim is mental illness. Think of a swing, and all you see are happy faces. The exercise helps you loosen up your muscles and remove mental blocks.  Moreover, they also make room for some great ideas and opportunities.   It also helps in promoting the essence of social interactions without the filters of those social media platforms. Nowadays, we live in a society where people are giving more time to their careers and less for their families. However, many psychologists suggest having a swing at home especially for your child. It becomes an excellent opportunity for a single child to engage his/her mind.  Swing sets are an exceptional option for kids to experience a required amount of physical activity and team play during childhood in the age of social media. They can also enjoy some tender moments with their loved ones. They prove best for a cozy balcony surrounded with green plants. They add a much needed refreshing look to your nest. You will definitely fall in love with it. They also come in different collections tailored according to your designs. Swings sets have never gone out of fashion. They are forever things becoming a favourite day by day for many fashion savvy folks.
    Jul 06, 2018 106