Swapnil Jukunte 's Entries

2 blogs
  • 09 Oct 2018
    Over the last few years, branding for healthcare industry has witnessed a gamut of changes. That’s because patients are now increasingly getting involved in managing their well-being and health. Hence, the industry is becoming more and more consumer-oriented, and experts are bothered more about prevention rather than cure. As a result, healthcare branding is making people more aware of the benefits of various products. Why is healthcare branding becoming a trend? Scrutinising the whole matter reveals to us more evidence that branding methodology is a two-way street. Since patients are becoming self-aware of their health and medications, healthcare companies are manufacturing products that can prevent diseases rather than curing them. And, since experts in the medical field are coming up with supplies that can heal fatal diseases, people are keeping themselves updated with all the information. What are the branding strategies of 2018? Positioning your brand First and foremost, you have to ask the crucial ‘why you’ question. Why will people choose your brand? What is your USP or Unique Selling Proposition? Or, you may also ask about that one thing for which patients and their family members will choose you over your competitors. Begin by seeking answers to questions like ‘what sets you apart’. Try jotting down points for the following: Unique services that you provide. Specific training or credentials of your employees. Customer experiences regarding the facilities they get from the company. Usage of any special Catering to these queries will help in establishing a strategic branding for healthcare. Forming an authentic brand name with top-notch patient services and treatments will enable people to identify with your company. Adhere to the old saying of ‘content is king’ Creating content that’s compelling and engaging along with being useful enables brands to become a source of inspiration for its target audiences. It may include heart-touching stories of patients overcoming illness with your healthcare institution’s help or making people aware of social and legal changes. All these are brilliant ideas for promoting content that will stay with the readers for an extended period. The accessibility of these contents must comprise of a wide array – articles, videos, FAQ, Q&A, white papers, testimonials, and Infographics to name a few. It’s an effective branding strategy as quality content establishes your institution's true ideologies and purposes. Digital marketing is the key to promote brands There’s no better way to encourage branding of healthcare other than taking up digital marketing. According to an American Research Centre by the name Pew Research, 72% of web users search health information online. It makes healthcare the second-most searched service on search engines. Thus, digital marketing is the way to go if you want consumers to be aware of your brand. It also improves users’ and patients’ engagement with the company. Hiring assistance to create a simple website with high-quality content is the necessary first step to this end. Healthcare brands are adopting innovative strategies like these more often to make themselves distinct from its competitors.
    312 Posted by Swapnil Jukunte
  • Over the last few years, branding for healthcare industry has witnessed a gamut of changes. That’s because patients are now increasingly getting involved in managing their well-being and health. Hence, the industry is becoming more and more consumer-oriented, and experts are bothered more about prevention rather than cure. As a result, healthcare branding is making people more aware of the benefits of various products. Why is healthcare branding becoming a trend? Scrutinising the whole matter reveals to us more evidence that branding methodology is a two-way street. Since patients are becoming self-aware of their health and medications, healthcare companies are manufacturing products that can prevent diseases rather than curing them. And, since experts in the medical field are coming up with supplies that can heal fatal diseases, people are keeping themselves updated with all the information. What are the branding strategies of 2018? Positioning your brand First and foremost, you have to ask the crucial ‘why you’ question. Why will people choose your brand? What is your USP or Unique Selling Proposition? Or, you may also ask about that one thing for which patients and their family members will choose you over your competitors. Begin by seeking answers to questions like ‘what sets you apart’. Try jotting down points for the following: Unique services that you provide. Specific training or credentials of your employees. Customer experiences regarding the facilities they get from the company. Usage of any special Catering to these queries will help in establishing a strategic branding for healthcare. Forming an authentic brand name with top-notch patient services and treatments will enable people to identify with your company. Adhere to the old saying of ‘content is king’ Creating content that’s compelling and engaging along with being useful enables brands to become a source of inspiration for its target audiences. It may include heart-touching stories of patients overcoming illness with your healthcare institution’s help or making people aware of social and legal changes. All these are brilliant ideas for promoting content that will stay with the readers for an extended period. The accessibility of these contents must comprise of a wide array – articles, videos, FAQ, Q&A, white papers, testimonials, and Infographics to name a few. It’s an effective branding strategy as quality content establishes your institution's true ideologies and purposes. Digital marketing is the key to promote brands There’s no better way to encourage branding of healthcare other than taking up digital marketing. According to an American Research Centre by the name Pew Research, 72% of web users search health information online. It makes healthcare the second-most searched service on search engines. Thus, digital marketing is the way to go if you want consumers to be aware of your brand. It also improves users’ and patients’ engagement with the company. Hiring assistance to create a simple website with high-quality content is the necessary first step to this end. Healthcare brands are adopting innovative strategies like these more often to make themselves distinct from its competitors.
    Oct 09, 2018 312
  • 10 Jul 2018
    The MS Project, software developed and sold by Microsoft, delivers its profound application in project management. The primary objective of MS Project is to provide a project manager with a tool with which he/she can manage a project more efficiently.   Individuals who look to achieve the position of project manager in the future need to become proficient in this software; for this, MS Project training becomes essential.     With such training, candidates get educated with all the intricacies of the software. Then after, it enables them to become certified professionals after passing the official examination. If you are willing to pursue the same, here’s a brief idea about what is taught in training for MS Project certification.   Identifying components of a project    The first stage in an MS Project training program is identifying the components of a project. Candidates also get to learn about the sample projects used in the course. Further, this chapter also includes how one can map a project.   Getting around the software   Candidates in the next stage learn how to get around the software. They will learn the process to start a project in addition to understanding commands, tabs, and groups on the ribbon. This chapter also includes hiding the ribbon, entering project information, customising the quick access toolbar, and using basic format settings   Working with calendars   The calendar is a crucial aspect of MS Project, and in this chapter, one gets to learn how to create a project calendar. Setting a project start date, timeline formatting for matching a custom calendar, and connecting a project and a calendar are other key areas covered in this chapter   Creating tasks   Although creating tasks is the primary objective of this part, individuals also get to learn the process of entering tasks and durations. Other areas in this chapter include setting a task for manual scheduling, adding a milestone task, and linking tasks with each other.   Adding a calendar and a note to a task are two other aspects covered in this chapter. In this module, candidates would also have to practise all the topics covered in all the previous chapters.   Resources   This chapter educates individuals on how to create and use resources; it also teaches them about the resource sheet. They would learn how to add resources to a project, assign resources to tasks, and enter work, material and cost resources.   Project management   The last and final stage explains how an individual would manage a project. One will learn how to use different ways to view a project, review and make adjustments in it, set and view a baseline, record project progress, create and format project reports, and send data to MS Excel.   After completion of all the chapters mentioned above, one will become proficient in –   Creating and managing simple projects. Entering and managing tasks. Working with a project calendar. Managing project resources. Creating basic project reports.   With MS Project training, a candidate can get educated in all of these areas, thus, getting one step closer in earning the designation of a project manager and a future filled with opportunities. 
    320 Posted by Swapnil Jukunte
  • The MS Project, software developed and sold by Microsoft, delivers its profound application in project management. The primary objective of MS Project is to provide a project manager with a tool with which he/she can manage a project more efficiently.   Individuals who look to achieve the position of project manager in the future need to become proficient in this software; for this, MS Project training becomes essential.     With such training, candidates get educated with all the intricacies of the software. Then after, it enables them to become certified professionals after passing the official examination. If you are willing to pursue the same, here’s a brief idea about what is taught in training for MS Project certification.   Identifying components of a project    The first stage in an MS Project training program is identifying the components of a project. Candidates also get to learn about the sample projects used in the course. Further, this chapter also includes how one can map a project.   Getting around the software   Candidates in the next stage learn how to get around the software. They will learn the process to start a project in addition to understanding commands, tabs, and groups on the ribbon. This chapter also includes hiding the ribbon, entering project information, customising the quick access toolbar, and using basic format settings   Working with calendars   The calendar is a crucial aspect of MS Project, and in this chapter, one gets to learn how to create a project calendar. Setting a project start date, timeline formatting for matching a custom calendar, and connecting a project and a calendar are other key areas covered in this chapter   Creating tasks   Although creating tasks is the primary objective of this part, individuals also get to learn the process of entering tasks and durations. Other areas in this chapter include setting a task for manual scheduling, adding a milestone task, and linking tasks with each other.   Adding a calendar and a note to a task are two other aspects covered in this chapter. In this module, candidates would also have to practise all the topics covered in all the previous chapters.   Resources   This chapter educates individuals on how to create and use resources; it also teaches them about the resource sheet. They would learn how to add resources to a project, assign resources to tasks, and enter work, material and cost resources.   Project management   The last and final stage explains how an individual would manage a project. One will learn how to use different ways to view a project, review and make adjustments in it, set and view a baseline, record project progress, create and format project reports, and send data to MS Excel.   After completion of all the chapters mentioned above, one will become proficient in –   Creating and managing simple projects. Entering and managing tasks. Working with a project calendar. Managing project resources. Creating basic project reports.   With MS Project training, a candidate can get educated in all of these areas, thus, getting one step closer in earning the designation of a project manager and a future filled with opportunities. 
    Jul 10, 2018 320