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  • 14 Oct 2017
    If you are into the SEO business, it is extremely important for your brand to ensure that your clients are able to locate you on Google. This is the only way through which you can also witness the exponential growth of your brand with more and more customers reaching you.   Here are some tips that would definitely help the business owners to remain ahead of their competitors by continuously updating their brand optimization with the latest technologies and trends:-   Implement HTTPS   To ensure the major consideration for the business, security comes out to be one of the major concerns. HTTPS consider a secure protocol in order to transfer the data through the SSL technology. Online transactions, authorizations, and verifications are taken with safety that is regarded as a part of our regular online activities.   Paid search is still on money   Google keeps on making tweaks and paid search always takes up the competitive space through this platform that provides a greater control and granularity. It also helps in targeting the audiences by tailoring the requirements of the clients in a greater way.   Voice search Optimization   There is a significant difference between voice search as well as text input. SEO marketing experts say that voice searches are usually more conversational than the input based searches. Therefore, a business owner should take up this approach and also include FAQ page. Besides, make information like business location, price and phone number easily retrievable with the use of micro data.   If you have questions or concerns about the best SEO services in India, visit this website.   Most read Articles on best SEO Company   https://www.playbuzz.com/albertlee11/technical-seo
    35 Posted by Albert Lee
  • 13 Oct 2017
    The recent market research has found that around 57 percent of the online traffic generally comes from the tablets and mobile. And the desktop compromise of only 47 percent. With the help of, the result, the Google’s first mobile algorithm is approaching.   • Preparation for making mobile-first   In the past year, Google announced it first about their development of the mobile-first algorithm. This was the direct response that was given for the increasing number of mobile users across its consumer base. Yet it is impossible to predict the impact of such type of algorithm but on the other hand, it is safe to say that you will have to start making preparation from now onwards and choose the best SEO Company for mobile optimization.   • Reason why mobile matters   There has been an increase in the shift of the mobile and thus there had been some new ways to conclude that what does it mean actually in the case of the measurable impact on the business. Additionally, it was found that about thirty-five percent of the entire time that the top ranking URL of a domain is different on the desktop that the one present on mobile.   There are some points in order to bring the SEO and content strategies for the mobile-first search.   • You will have to perform keyword research for the mobile device. • Differentiate between the desktop and the mobile traffic. • Also, consider the implementation of AMP wherever it is applicable. • At last review all the content of the site, in order to find out that it is mobile-friendly.   Anyone interested in finding a low cost SEO in India should visit ​​this website.   Most read Articles on best SEO services   http://articles.org/common-seo-mistakes-that-people-commit-while-using-seo/
    22 Posted by Albert Lee
  • 22 Oct 2017
    SEO and PPC are definitely the terms that you have heard if you have ever come across any digital companies. These acronyms work well for small business firms; however, the trick behind them is you need to get them correctly to ensure that their impact is appropriate. SEO is similar to a marathon that makes wonders for the long-term growth of any business while PPC is like a sprint. Once you learn the pros and cons of each of the strategy, you would definitely be able to get them correctly:-   Pay Per Click   PPC helps a brand to ensure that the business can make its way to appear at the top of the search engine results. Make sure that you pour the money in the appropriate space and target the right keywords. Doing so will help you enable a bidding system. However, you need to handle your PPC campaign correctly otherwise it may lead to a money drain.   Search Engine Optimization   Various SEO techniques, if implemented correctly, can help you create quality content and executing it through a proper scheme will surely help you access the growth of your business. You need to hold on your patience and keep waiting to see the results of your Google SEO services.   How to decide whether to choose PPC or SEO?   A combination of SEO and PPC works really well and both of them yield good results if used correctly. Besides, every industry has their specific marketing requirements!   To set up an appointment for getting expert SEO services, visit this website.   More Information about best SEO Company in India here   http://www.inewsplanet.co.uk/using-ppc-seo-promoting-small-business
    11 Posted by Albert Lee
  • 25 Oct 2017
    In the old days your technical SEO was all about just coding. The technical SEO was related to optimization, manipulation of code, meta-description, and links for achieving better results. Today more creative and better non-technical SEO tactics have made an entry to show search engines the value & relevance of your crucial content.   Here are some tips to make a perfect balance between both technical & nontechnical SEO in a creative manner:   Understanding the responsibilities for each type of SEO   Creating a balance between tasks associated with technical & non technical SEO is a great way to start optimization. You must make sure that you don’t create issues by overlapping the technical and nontechnical SEO tasks. This thing can create various issues on your site and can be a negative impact on the consumer as well. Real magic can be done when both on-page/off-page, technical/non-technical, scientific/ creative gets combined with each other.   Having a perfect balance between your technical & non-technical budget   Budget allocation should be the internal component of your marketing strategy. If you want your team to be competitive, then technical budget should meet all your SEO abilities. SEO budgeting can be a difficult task as your organic search doesn’t have the direct media costs associated with it but at the same time to make that happen it needs the wide acceptance of strategies driven by data.   Balancing the on-page/off-page optimization   Content performance can be affected directly with both on the page and off page SEO. You should find a perfect balance between these two.   The on-page SEO:-   Crawl- and index-ability Site speed Coding errors Internal Linking Page content Sitemaps Title tags & meta descriptions Site’s structure, hierarchy & design   The off-page SEO:- Articles and guest blogs Influencer content Social content & sharing     Bring it together   All your technical as well non-technical tactics/strategies may differ, but it’s critical that you find ways to work together with all important tactics for your SEO link building services.     If you think internet marketing experts may be right for you, visit this website to learn more.   Get Info on Online Marketing Expert https://penzu.com/public/46899a6f
    9 Posted by Albert Lee
Business 44 views Sep 09, 2017
Which Is Better SEO Or PPC?

Which is more beneficial SEO or PPC? This has been a question often asked to which an accurate answer is not possible, it depends on the needs, requirements and situation of your business. This article will lay light on the advantages of SEO and PPC which will help you to decide the preferable one instead of your business needs and marketplace.

 

Let’s start with looking at the advantages of SEO

 

1 Branding

 

Branding is creating a name and something unique about your brand. If you include common search information and queries related to your brand in your content, it will increase the credibility of your product among the users who are searching related information.

 

2 Awareness and perception

 

By adding targeted keywords in the content will increase the chances of visibility of your blog or content in search engines. It is same as advertising and creating awareness about your brand in front of your targeted sector and audience.

 

3 Leads and Traffic

 

Traffic is inter-related to awareness and branding because the more traffic you will generate for your website, the more you will be able to gain exposure for your product in front of your audience. If you gain traffic for your website, you will be able to approach and convince your audience as to why they should purchase from you.

4 Trust and credibility

If your particular site returns organic results, it may increase the credibility and may bring more customers to your website. One should try to make their site more visible as it gives your business a boost and may increase the reliability and trustworthiness towards your site. It will help you in gaining high ranking order.

 

5 ROI factor

 

Return on investment can provide a much better way in getting paid off in comparison to the earlier methods such as paid media, etc.

 

6 Budget/ cost

 

SEO is not very cheap but it is cost effective and a better method to create awareness about your brand and product in front of your customer and to generate traffic for the website.

 

Now let's talk about PPC.

 

PPC stands for “Pay per Click’’. Definitely, a question may arise in your minds that if free contents are available through organic search why would we opt for a paid one? To give a solution to the questions here are some advantages of PPC which may clear your doubts.

 

1 Positioning Of Page

 

If you are paying something then for sure, you will be gaining something, and that’s the story behind PPC. If you have opted PPC, then your ads are displayed at the topmost pages and it's very obvious that a user will go through these at first.

 

2 Enhanced advertisements

 

PPCs are advertisements that you get now and then while navigating a page and it gives a wider area to showcase your products and brands in front of your valued audience. The ads are especially improvised which may contain bulleted points, links, etc.which enhances the quality of ads.

 

3 Cost

 

 It is believed that when you are paying something for your ads then definitely it is a budgeted method that will search more traffic for your product and brand.

 

4 Speed

 

PPC is a speedy way to create visibility of your ads and campaign in comparison to the organic searches. Paying those extra bugs will provide you with a speedy visibility of your brand in front of your targeted audience.

 

SEO V/S PPC

 

SEO and PPC both have their respective pros and cons, and thus one may choose any one of them according to their needs and requirements, For example,  a small business that needs to generate weekly leads and whose target sector is not very high may go in for an organic SEO search whereas a business may opt for PPC if they had a wider functional area for a long term purpose. A businessperson can also go for an option of SEO and PPC simultaneously to support the pros and cons of each other and ultimately fetch leads for the company.

 

Click here for more information about an expert SEO and low cost SEO in India.


Tags: #expert SEO