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Technology 147 views Sep 28, 2018
The Homepod Delay

So I've been wondering what's been taking Apple so long to get Homepod ready for launch. Sure, it's almost here, but it was announced before the Google Home Max, for example, and the Max is already on the market (for all five people who wish to buy it). And they allowed themselves to miss the Christmas bumper sales opportunity. So why the delay? 온라인바카라


But what are the options?

1 - Maybe Apple is just having a hard time organising the scale of production they need to meet expected demand.

I find this unbelievable. Apple has the biggest clout of any company when it comes to organising their supply chain. They fund the building of whole new factories just so they can get exclusive access to the product for years to come, putting them ahead of others in the game. For Apple to be unable to organise their supply chain for such an (initially) niche new product that wouldn't even require huge numbers, is highly unlikely. After all, exclusivity (as we have seen with some version of the Watch and the iPhoneX) can be a strength when it comes to new products. It can't be supply chain and production issues. 온라인카지노

2 - Maybe Apple is just taking the time to 'perfect' the design.

Nope. The outer design was set already at the announcement. Good quality speaker drivers are an established market that doesn't require redesigning for noticeable improvements in sound. Siri already listens on iPhone and Watch well enough for 'Hey Siri' commands. Google Home Max has shown that the 'tuning' of the sound to the speaker's environment doesn't take months to get right and could easily be corrected with later software updates, just like they did with 'portrait mode' on the iPhone. The delay has nothing to do with the design.


So why do it? Why miss out on the holiday season and let your only potential competitors pick up customers to the point that EVEN JEFF HAS AN ECHO NOW? What the hell is going on?

And then I saw this article by Russell Brandom. The NSA's voice recognition tech has the potential to use these far-field microphones to track down individuals whenever they are nearby a device. It doesn't have to be theirs; it could just be somewhere in a house they are visiting or even just walking close to outside in an urban environment. 바카라사이트주소


Apple relies on the 'security' and 'privacy' narratives to differentiate themselves from the ad-reliant companies who (arguably) provide better services. Homepod has to be completely secure to maintain this narrative. And security is difficult, especially when you've got vulnerabilities like Meltdown and Spectre creeping around.

So this has to be the reason. Maybe the Homepod delay wasn't directly due to Spectre and its derivatives (although I find the timing rather appropriate). Maybe there was some other software security issue that had to be plugged to make absolutely certain that Homepod was 'safe-enough' for Apple to start to allow people to put it into their homes. Either way, it certainly wasn't due to hardware and it certainly wasn't due to (normal) software; this was a security issue.